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The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff / Clara Shih.

By: Material type: TextTextPublication details: Boston, Mass. : Prentice Hall, c2009.Description: xiv, 236 p. : ill. ; 23 cmISBN:
  • 9780137152223 (hbk.) :
  • 9780137152223 (Paper)
Subject(s): DDC classification:
  • 658.872 SHI
  • 658.8/72
LOC classification:
  • HD30.37 .S49 2009
Contents:
The fourth revolution -- The evolution of digital media -- Social capital from networking online -- Social sales -- Social network marketing -- Social innovation -- Social recruiting -- Engage your customers -- Get your message across -- Build and manage your relationships -- Corporate governance and strategy -- The future of social business.
Summary: This text explores the phenomenon of enterprise social networking and the steps everyone from the CEO down to the entry-level information worker must take to win in the Facebook era.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.872 SHI (Browse shelf(Opens below)) 1 Available 00212489

Includes index.

The fourth revolution -- The evolution of digital media -- Social capital from networking online -- Social sales -- Social network marketing -- Social innovation -- Social recruiting -- Engage your customers -- Get your message across -- Build and manage your relationships -- Corporate governance and strategy -- The future of social business.

This text explores the phenomenon of enterprise social networking and the steps everyone from the CEO down to the entry-level information worker must take to win in the Facebook era.

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