The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff / Clara Shih.
Material type: TextPublication details: Boston, Mass. : Prentice Hall, c2009.Description: xiv, 236 p. : ill. ; 23 cmISBN:- 9780137152223 (hbk.) :
- 9780137152223 (Paper)
- 658.872 SHI
- 658.8/72
- HD30.37 .S49 2009
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.872 SHI (Browse shelf(Opens below)) | 1 | Available | 00212489 |
Includes index.
The fourth revolution -- The evolution of digital media -- Social capital from networking online -- Social sales -- Social network marketing -- Social innovation -- Social recruiting -- Engage your customers -- Get your message across -- Build and manage your relationships -- Corporate governance and strategy -- The future of social business.
This text explores the phenomenon of enterprise social networking and the steps everyone from the CEO down to the entry-level information worker must take to win in the Facebook era.