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Ted Levitt on marketing. Theodore Levitt.

By: Contributor(s): Material type: TextTextSeries: Harvard business review paperback seriesPublication details: Boston, Mass. : Harvard Business School Pub., c2006.Description: viii, 226 p. : ill. ; 24 cmISBN:
  • 9781422102060
  • 9781422102060
Subject(s): DDC classification:
  • 658.8 LEV
LOC classification:
  • HF5415 .L4834 2006
Online resources:
Incomplete contents:
Innovative imitation -- 2.Exploit the product life cycle -- 3.Why business always loses -- 4.Production-line approach to service -- 5.The industrialization of service -- 6.Marketing success through differentiation - of anything -- 7.Marketing intangible products and product intangibles -- 8.The globalization of markets -- 9.After the sale is over.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 LEV (Browse shelf(Opens below)) 1 Available 201783
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 LEV (Browse shelf(Opens below)) 1 Available 201785
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 LEV (Browse shelf(Opens below)) 1 Available 201784

Includes bibliographical references and index.

Innovative imitation -- 2.Exploit the product life cycle -- 3.Why business always loses -- 4.Production-line approach to service -- 5.The industrialization of service -- 6.Marketing success through differentiation - of anything -- 7.Marketing intangible products and product intangibles -- 8.The globalization of markets -- 9.After the sale is over.

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