Ted Levitt on marketing. Theodore Levitt.
Material type: TextSeries: Harvard business review paperback seriesPublication details: Boston, Mass. : Harvard Business School Pub., c2006.Description: viii, 226 p. : ill. ; 24 cmISBN:- 9781422102060
- 9781422102060
- 658.8 LEV
- HF5415 .L4834 2006
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 LEV (Browse shelf(Opens below)) | 1 | Available | 201783 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 LEV (Browse shelf(Opens below)) | 1 | Available | 201785 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 LEV (Browse shelf(Opens below)) | 1 | Available | 201784 |
Includes bibliographical references and index.
Innovative imitation -- 2.Exploit the product life cycle -- 3.Why business always loses -- 4.Production-line approach to service -- 5.The industrialization of service -- 6.Marketing success through differentiation - of anything -- 7.Marketing intangible products and product intangibles -- 8.The globalization of markets -- 9.After the sale is over.