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Marketing services : competing through quality / Leonard L. Berry, A. Parasuraman. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1991
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8 BER, ...
Delivering quality service : balancing customer perceptions and expectations / Valarie A. Zeithaml, A. Parasuraman, Leonard L. Berry. by
Material type: Text Text
Publication details: New York : Free Press, 1990
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.812 ZEI.
Marketing research / A. Parasuraman, Dhruv Grewal, R. Krishnan. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : Houghton Mifflin, 2003
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.83 PAR.
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