Social media marketing / Trac L. Tuten, Michael R. Solomon.
Material type:
TextPublication details: Boston, [Massachusetts] : Pearson Education International, [2013]Edition: International editionDescription: xvii, 244 pages : illustrations (colour) ; 23 cmISBN: - 9780133125115 (pbk.) :
- 9780133125115
- 658.872 TUT
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.872 TUT (Browse shelf(Opens below)) | 1 | Available | 222756 | ||
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.872 TUT (Browse shelf(Opens below)) | 1 | Available | 217385 | ||
| Short Loan | TUS: Midlands, Main Library Athlone General Lending | 658.872 TUT (Browse shelf(Opens below)) | 1 | Available | 217382 | ||
| Short Loan | TUS: Midlands, Main Library Athlone General Lending | 658.872 TUT (Browse shelf(Opens below)) | 1 | Available | 217383 | ||
| Short Loan | TUS: Midlands, Main Library Athlone General Lending | 658.872 TUT (Browse shelf(Opens below)) | 1 | Available | 217384 |
Includes bibliographical references and index.
Section I: Foundations of social media marketing -- 1.The horizontal revolution -- 2.Stategic planning with social media -- 3.Social consumers -- 4.Digital communities -- Section II: The four zones of social media -- 5.Social community -- 6.Social publishing -- 7.Social entertainment -- 8.Social commerce -- Section III: Measuring the impact of social media -- 9.Social media for consumer insights -- 10.Social media metrics.
Covering the social media content that students - and their future employers - need to have, this social media marketing textbook focuses on showing students how social media fits into the marketer's toolbox.