Cases in global marketing strategies. / Jean-Pierre Jeannet, H. David Hennessey.
Material type: TextPublication details: Boston, Mass : Houghton Mifflin, c2004.Edition: 6th editionDescription: vi, ca. [150] p. : ill. ; 24 cmISBN:- 9780618310609 (pbk.) :
- 0618310606
- 658.848 JEA
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.848 JEA (Browse shelf(Opens below)) | 1 | Available | 122171 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.848 JEA (Browse shelf(Opens below)) | 1 | Available | 122592 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.848 JEA (Browse shelf(Opens below)) | 1 | Available | 122591 |
Case 1: Notes on the world -- Case 2.: Note on the competitors inthe OTC drug industry -- Case 3: Note on OTC brands -- Case 4: CIBA self medication -- Case5: Interactive computer systems corp -- Case 6: ICI Paints (B): considering a global product organization -- Case 7: Gillette International's TRAC II -- Case 8: Make youself heard: Ericsson's global product campaign -- Case 9: Delissa in Japan (Revised) -- Case 10: Marriott International: global account management -- Case 11: Hewlett-Packard: global account management -- Case 12: Xerox corporation: global account management -- Case 13: tonernow.com: a dotcom goes global -- Case 14: EURO RSCG worlwide: global brand management in advertising -- Case 15. ABB flexible automation (A): global strategy for the millennium -- Case 16. ABB flexible automation (B): global strategy for the millennium -- Case 17: A note on the robotics and flexible automation industry (1999).