What is marketing? / Alvin J. Silk.
Material type:
TextSeries: What is ? seriesPublication details: Boston: Harvard Business Press, 2006.Description: 207p.; 24cmSubject(s): DDC classification: - 658.8 SIL
Incomplete contents:
1.Marketing stragegy -- 2.Understanding consumer behavior -- 3.Market segmentation, target market selection, and positioning -- 4.Product policy -- 5.Going to market -- 6.Marketing communications and promotioins -- 7.Optimal pricing -- 8.Personal selling and sales management -- 9.Managing customers.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 SIL (Browse shelf(Opens below)) | 1 | Available | 201782 | ||
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 SIL (Browse shelf(Opens below)) | 1 | Available | 201780 | ||
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 SIL (Browse shelf(Opens below)) | 1 | Available | 201781 |
Includes index.
1.Marketing stragegy -- 2.Understanding consumer behavior -- 3.Market segmentation, target market selection, and positioning -- 4.Product policy -- 5.Going to market -- 6.Marketing communications and promotioins -- 7.Optimal pricing -- 8.Personal selling and sales management -- 9.Managing customers.