Global marketing / Kate Gillespie, Jean-Pierre Jeannet, H. David Hennessey.
Material type:
TextPublication details: Boston, Mass. : Houghton Mifflin, c2007.Edition: 2nd edDescription: xviii, 619 p. : ill. (chiefly col.), col. maps ; 26 cmISBN: - 9780618659531 (hbk.) :
- 9780618659531 (main student text)
- 658.84 GIL
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Short Loan | TUS: Midlands, Main Library Athlone General Lending | 658.84 GIL (Browse shelf(Opens below)) | 0 | Available | 00214410 | ||
| Short Loan | TUS: Midlands, Main Library Athlone General Lending | 658.84 GIL (Browse shelf(Opens below)) | 0 | Available | 00210238 | ||
| Short Loan | TUS: Midlands, Main Library Athlone General Lending | 658.84 GIL (Browse shelf(Opens below)) | 0 | Available | 00210468 | ||
| Short Loan | TUS: Midlands, Main Library Athlone General Lending | 658.84 GIL (Browse shelf(Opens below)) | 0 | Available | 00210930 | ||
| Short Loan | TUS: Midlands, Main Library Athlone General Lending | 658.84 GIL (Browse shelf(Opens below)) | 1 | Available | 209313 | ||
| Short Loan | TUS: Midlands, Main Library Athlone General Lending | 658.84 GIL (Browse shelf(Opens below)) | 1 | Available | 00210456 |
Previous ed.: 2004.
Text on lining papers.
Includes bibliographical references and index.
1.Introduction to global marketing -- 2.The global economy -- 3.Cultural and social forces -- 4.Political regulatory climate -- 5.Global markets -- 6.Global competitors -- 8.Global market participation -- 9.Global market entry strategies -- 10.Global product strategies -- 11.Global strategies for services, brands, and social marketing -- 13.Managing global distribution channels -- 14.Global promotion strategies -- 15.Managing global advertising -- 16.Organizing for global marketing.