Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens.
Material type: TextPublication details: Boston, [Mass.] ; London : Pearson, c2010.Edition: 5th ed., International edDescription: xxiii, 683 p. : col. ill. ; 28 cmISBN:- 9780132453134 (pbk.) :
- 0132453134 (Paper)
- 647.940688 KOT
- TX911.3.M3 K68 2010
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 647.940688 KOT (Browse shelf(Opens below)) | 1 | Available | 217232 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 647.940688 KOT (Browse shelf(Opens below)) | 1 | Available | 217233 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 647.940688 KOT (Browse shelf(Opens below)) | 1 | Available | 00214232 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 647.940688 KOT (Browse shelf(Opens below)) | 1 | Available | 00214233 |
Previous ed.: 2006.
International edition--Cover.
Previous ed.: c2006.
Includes bibliographical references and index.
Part I.Understanding the hospitality and tourism marketing process -- 1.Introduction: marketing for hospitality and tourism -- 2.Service characteristics of hospitality and tourism marketing -- 3.The role of marketing in strategic planning -- Part II.Developing hospitality and tourism marketing opportunites and strategies -- 4.The marketing environment -- 5.Marketing information systems and marketing research -- 6.Consumer markets and consumer buying behavior -- 7.Organizational buyer behavior of group market -- 8.Market segmentation, targeting, and positioning -- Part III.Developing the hospitality and tourism marketing mix -- 9.Designing and managing products -- 10.Internal marketing -- 11.Pricing products: pricing considerations, approaches and strategy -- 12.Distribution channels -- 13.Promoting products: communication and promotion policy and advertising -- 14.Promoting products: public relations and sales promotion -- 15.Professional sales -- 16.Direct and online marketing: building customer relationships -- Part IV.Managing hospitality and tourism marketing -- 17.Destination marketing -- 18.New Year\'s marketing plan.
This hospitality marketing book builds on the authors' expertise to discuss an integrative approach to the major marketing decisions hospitality managers face in today's global marketplace. Experiential exercises and new material on social networking, database marketing and revenue management add to the work's usefulness.