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Marketing communications in tourism and hospitality : concepts, strategies and cases / Scott McCabe.

By: Material type: TextTextSeries: Hospitality, leisure, and tourism seriesPublication details: Amsterdam ; Boston : Butterworth-Heinemann, 2009.Edition: 1st edDescription: xx, 300 p. : ill. ; 25 cmISBN:
  • 0750682779 (pbk.)
  • 9780750682770 (pbk.)
Other title:
  • Marketing communications in tourism & hospitality [Cover title]
Subject(s): DDC classification:
  • 910.688 MCC
Contents:
Positioning marketing communications for tourism and hospitality -- Communications theory and applications -- The marketing communications environment -- Consumer roles in marketing communications -- Marketing communications and organisational strategy -- Segmentation, targeting and positioning -- Marketing communications planning -- Advertising strategies for tourism and hospitality -- Other communications strategies -- Interactive and E-communications issues and strategies -- Conclusions and future issues in marketing communications.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 910.688 MCC (Browse shelf(Opens below)) 1 Available 216234

Includes bibliographical references and index.

Positioning marketing communications for tourism and hospitality -- Communications theory and applications -- The marketing communications environment -- Consumer roles in marketing communications -- Marketing communications and organisational strategy -- Segmentation, targeting and positioning -- Marketing communications planning -- Advertising strategies for tourism and hospitality -- Other communications strategies -- Interactive and E-communications issues and strategies -- Conclusions and future issues in marketing communications.

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