Marketing communications in tourism and hospitality : concepts, strategies and cases / Scott McCabe.
Material type: TextSeries: Hospitality, leisure, and tourism seriesPublication details: Amsterdam ; Boston : Butterworth-Heinemann, 2009.Edition: 1st edDescription: xx, 300 p. : ill. ; 25 cmISBN:- 0750682779 (pbk.)
- 9780750682770 (pbk.)
- Marketing communications in tourism & hospitality [Cover title]
- 910.688 MCC
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 910.688 MCC (Browse shelf(Opens below)) | 1 | Available | 216234 |
Includes bibliographical references and index.
Positioning marketing communications for tourism and hospitality -- Communications theory and applications -- The marketing communications environment -- Consumer roles in marketing communications -- Marketing communications and organisational strategy -- Segmentation, targeting and positioning -- Marketing communications planning -- Advertising strategies for tourism and hospitality -- Other communications strategies -- Interactive and E-communications issues and strategies -- Conclusions and future issues in marketing communications.