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Cases in global marketing strategies. / Jean-Pierre Jeannet, H. David Hennessey.

By: Contributor(s): Material type: TextTextPublication details: Boston, Mass : Houghton Mifflin, c2004.Edition: 6th editionDescription: vi, ca. [150] p. : ill. ; 24 cmISBN:
  • 9780618310609 (pbk.) :
  • 0618310606
Subject(s): DDC classification:
  • 658.848 JEA
Contents:
Case 1: Notes on the world -- Case 2.: Note on the competitors inthe OTC drug industry -- Case 3: Note on OTC brands -- Case 4: CIBA self medication -- Case5: Interactive computer systems corp -- Case 6: ICI Paints (B): considering a global product organization -- Case 7: Gillette International's TRAC II -- Case 8: Make youself heard: Ericsson's global product campaign -- Case 9: Delissa in Japan (Revised) -- Case 10: Marriott International: global account management -- Case 11: Hewlett-Packard: global account management -- Case 12: Xerox corporation: global account management -- Case 13: tonernow.com: a dotcom goes global -- Case 14: EURO RSCG worlwide: global brand management in advertising -- Case 15. ABB flexible automation (A): global strategy for the millennium -- Case 16. ABB flexible automation (B): global strategy for the millennium -- Case 17: A note on the robotics and flexible automation industry (1999).
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.848 JEA (Browse shelf(Opens below)) 1 Available 122171
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.848 JEA (Browse shelf(Opens below)) 1 Available 122592
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.848 JEA (Browse shelf(Opens below)) 1 Available 122591

Case 1: Notes on the world -- Case 2.: Note on the competitors inthe OTC drug industry -- Case 3: Note on OTC brands -- Case 4: CIBA self medication -- Case5: Interactive computer systems corp -- Case 6: ICI Paints (B): considering a global product organization -- Case 7: Gillette International's TRAC II -- Case 8: Make youself heard: Ericsson's global product campaign -- Case 9: Delissa in Japan (Revised) -- Case 10: Marriott International: global account management -- Case 11: Hewlett-Packard: global account management -- Case 12: Xerox corporation: global account management -- Case 13: tonernow.com: a dotcom goes global -- Case 14: EURO RSCG worlwide: global brand management in advertising -- Case 15. ABB flexible automation (A): global strategy for the millennium -- Case 16. ABB flexible automation (B): global strategy for the millennium -- Case 17: A note on the robotics and flexible automation industry (1999).

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