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Marketing : basic concepts and decisions / William M. Pride, O.C. Ferrell.

By: Contributor(s): Material type: TextTextPublication details: Boston : Houghton Mifflin, c1987.Edition: 5th edDescription: xxx, 766 p. : ill. (some col.) ; 26 cmISBN:
  • 9780395357101
  • 0395357101
Subject(s): DDC classification:
  • 658.8 PRI
LOC classification:
  • HF5415 .P658 1987
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 PRI (Browse shelf(Opens below)) 1 Available 00210843
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 PRI (Browse shelf(Opens below)) 1 Available 021957

Includes bibliographical references and indexes.

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