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Interactive services marketing / Raymond P. Fisk, Stephen J. Grove, Joby John.

By: Contributor(s): Material type: TextTextPublication details: Boston : Houghton Mifflin, c2000.Edition: 1st edDescription: xix, 250 p. : ill. ; 26 cmISBN:
  • 9780395769164 (pbk.)
  • 0395769167 (pbk.)
Subject(s): DDC classification:
  • 658.8 FIS
LOC classification:
  • HD9980.5 .F544 2000
Contents:
Part 1. Foundation of services marketing: Chapter 1. Grasping the uniqueness of sevice marketing --Chapter 2. Frameworks for Managing the customer's experience -- Chapter 3. Plugging into the information age -- Part 2. Management issues in services marketing: Chapter 4. Developing marketing strategies for sevices -- Chapter 5. Planning the service performance -- Chapter 6. Coping with fluctuating demand for service -- Part 3. Creating Value: Chapter 7. Leveraging the people factor-- Chapter 8. Designing the service setting -- Chapter 9. Managing the customer mix -- Part 4. Pricing and promoting the service performance: Chapter 10. Setting a price for the service rendered -- Chapter 11. Promoting a product the customer cannot see -- Part 5Expanding the service horizons -- Chapter 15. Thinking gobally -- Chapter 16. Achieving service excellence in the twety -first century
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 FIS (Browse shelf(Opens below)) 1 Available 117167
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 FIS (Browse shelf(Opens below)) 1 In transit from Selfcheck to TUS: Midlands, Main Library since 22/10/2019 117164
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 FIS (Browse shelf(Opens below)) 1 Available 117163
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 FIS (Browse shelf(Opens below)) 1 Available 117166

Includes indexes.

Part 1. Foundation of services marketing: Chapter 1. Grasping the uniqueness of sevice marketing --Chapter 2. Frameworks for Managing the customer's experience -- Chapter 3. Plugging into the information age -- Part 2. Management issues in services marketing: Chapter 4. Developing marketing strategies for sevices -- Chapter 5. Planning the service performance -- Chapter 6. Coping with fluctuating demand for service -- Part 3. Creating Value: Chapter 7. Leveraging the people factor-- Chapter 8. Designing the service setting -- Chapter 9. Managing the customer mix -- Part 4. Pricing and promoting the service performance: Chapter 10. Setting a price for the service rendered -- Chapter 11. Promoting a product the customer cannot see -- Part 5Expanding the service horizons -- Chapter 15. Thinking gobally -- Chapter 16. Achieving service excellence in the twety -first century

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