Interactive services marketing / Raymond P. Fisk, Stephen J. Grove, Joby John.
Material type: TextPublication details: Boston : Houghton Mifflin, c2000.Edition: 1st edDescription: xix, 250 p. : ill. ; 26 cmISBN:- 9780395769164 (pbk.)
- 0395769167 (pbk.)
- 658.8 FIS
- HD9980.5 .F544 2000
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 FIS (Browse shelf(Opens below)) | 1 | Available | 117167 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 FIS (Browse shelf(Opens below)) | 1 | In transit from Selfcheck to TUS: Midlands, Main Library since 22/10/2019 | 117164 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 FIS (Browse shelf(Opens below)) | 1 | Available | 117163 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 FIS (Browse shelf(Opens below)) | 1 | Available | 117166 |
Includes indexes.
Part 1. Foundation of services marketing: Chapter 1. Grasping the uniqueness of sevice marketing --Chapter 2. Frameworks for Managing the customer's experience -- Chapter 3. Plugging into the information age -- Part 2. Management issues in services marketing: Chapter 4. Developing marketing strategies for sevices -- Chapter 5. Planning the service performance -- Chapter 6. Coping with fluctuating demand for service -- Part 3. Creating Value: Chapter 7. Leveraging the people factor-- Chapter 8. Designing the service setting -- Chapter 9. Managing the customer mix -- Part 4. Pricing and promoting the service performance: Chapter 10. Setting a price for the service rendered -- Chapter 11. Promoting a product the customer cannot see -- Part 5Expanding the service horizons -- Chapter 15. Thinking gobally -- Chapter 16. Achieving service excellence in the twety -first century