Marketing : basic concepts and decisions / William M. Pride, O.C. Ferrell.
Material type: TextPublication details: Boston : Houghton Mifflin, c1987.Edition: 5th edDescription: xxx, 766 p. : ill. (some col.) ; 26 cmISBN:- 9780395357101
- 0395357101
- 658.8 PRI
- HF5415 .P658 1987
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 PRI (Browse shelf(Opens below)) | 1 | Available | 00210843 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 PRI (Browse shelf(Opens below)) | 1 | Available | 021957 |
Includes bibliographical references and indexes.