Your search returned 69 results.

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		Building strong brands / David A. Aaker. by Aaker, David A. (David Allen), 1938- Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Free, 2002 Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.827 AAK, ... Place hold Place recall Add to cart (remove)
		Adding value : brands and marketing in food and drink / edited by Geoffrey Jones and Nicholas J. Morgan. by Jones, Geoffrey, 1952- Morgan, Nicholas J Jones, Geoffrey Morgan, Nicholas, 1955- Series: Comparative and international business. Modern histories series Material type: Text Publication details: London : Routledge, 1994 Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 664.00688 JON, ... Place hold Place recall Add to cart (remove)
		Creating powerful brands : the strategic route to success in consumer, industrial and service markets / Leslie de Chernatony and Malcolm H. B. McDonald. by De Chernatony, L. (Leslie) McDonald, Malcolm Series: Marketing series (London, England) Material type: Text Publication details: Butterworth Heinemann, 1992 Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.827 DEC. Place hold Place recall Add to cart (remove)
		Designing brand identity : a complete guide to creating, building, and maintaining strong brands / Alina Wheeler. by Wheeler, Alina Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Hoboken, N.J. : Wiley, c2003 Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.827 WHE. Place hold Place recall Add to cart (remove)
		The brand gap / Marty Neumeier. by Neumeier, Marty American Institute of Graphic Arts Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Indianapolis, Ind. : London : New Riders ; Pearson Education [distributor], 2003 Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.827 NEU. Place hold Place recall Add to cart (remove)
		No logo : no space, no choice, no jobs / Naomi Klein. by Klein, Naomi, 1970- Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Flamingo, 2001 Availability: Items available for loan: TUS: Midlands, Main Library (7)Location, call number: Athlone General Lending 658.827 KLE, ... Place hold Place recall Add to cart (remove)
		The visionary package : using packaging to build effective brands / Herbert Meyers and Richard Gerstman. by Meyers, Herbert M Gerstman, Richard Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Basingstoke : Palgrave Macmillan, 2005 Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.823 MEY. Place hold Place recall Add to cart (remove)
		Brands : the logos of the global economy / Celia Lury. by Lury, Celia Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Routledge, 2004 Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.827 LUR, ... Place hold Place recall Add to cart (remove)
		Total branding by design : how to make your brand's packaging more effective / Paul Southgate. by Southgate, Paul Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Kogan Page, 1995 Availability: Items available for loan: TUS: Midlands, Main Library (4)Location, call number: Athlone General Lending 658.827 SOU, ... Place hold Place recall Add to cart (remove)
		The business of brands / by Jon Miller & David Muir. by Miller, Jon, 1971- Muir, David, 1971- ProQuest (Firm) Material type: Text; Format: print available online ; Literary form: Not fiction ; Audience: Specialized; Publication details: Chichester : Wiley, c2004 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.827 MIL, ... Place hold Place recall Add to cart (remove)
		From brand vision to brand evaluation : strategically building and sustaining brands / Leslie de Chernatony. by De Chernatony, L. (Leslie) Chartered Institute of Marketing Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Oxford : Butterworth-Heinemann, 2001 Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.827 DEC, ... Place hold Place recall Add to cart (remove)
		British design 2004-2005 : branding and graphic design, packaging design, new media design, interior, retail and event design, product design. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Amsterdam : Enfield : BIS ; Airlift [distributor], c2004 Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 741.60941 BRI. Place hold Place recall Add to cart (remove)
		Brand leadership / David A. Aaker, Erich Joachimsthaler. by Aaker, David A. (David Allen), 1938- Joachimsthaler, Erich, 1956- Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Free, 2002 Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.827 AAK. Place hold Place recall Add to cart (remove)
		How brands become icons : the principles of cultural branding / Douglas B. Holt. by Holt, Douglas B Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Boston, Mass. : London : Harvard Business School ; McGraw-Hill [distributor], 2004 Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.827 HOL, ... Place hold Place recall Add to cart (remove)
		Wally Olins on brand. by Olins, Wally, 1930-2014 Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Thames & Hudson, 2004 Other title: Brand Availability: Not available: TUS: Midlands, Main Library: In transit (1). Place hold Place recall Add to cart (remove)
		Best practice cases in branding : lessons from the world's strongest brands / Kevin Lane Keller. by Keller, Kevin Lane, 1956- Keller, Kevin Lane, 1956-. Strategic brand management Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Upper Saddle River, N.J. : Pearson Education, c2003 Other title: Lessons from the world\'s strongest brands Availability: Not available: TUS: Midlands, Main Library: In transit (1). Place hold Place recall Add to cart (remove)
		Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by Keller, Kevin Lane, 1956- Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Upper Saddle River, N.J. : Prentice Hall, c2003 Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.827 KEL. Place hold Place recall Add to cart (remove)
		The brand gym : a programme of six workouts to boost brand and business performance / David Taylor. by Taylor, David Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Chichester : Wiley, 2002 Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.827 TAY. Place hold Place recall Add to cart (remove)
		Creating powerful brands in consumer, service and industrial markets / Leslie De Chernatony and Malcolm McDonald. by De Chernatony, L. (Leslie) McDonald, Malcolm Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Oxford : Elsevier Butterworth-Heinemann, 2003 Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.827 DEC, ... Place hold Place recall Add to cart (remove)
		No cover image available The book of Irish food and drink brands/ Bord Bía. by Bord Bía. Irish Food Board Material type: Text; Format: print Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.87. Place hold Place recall Add to cart (remove)
		Brand alchemy : developing successful brands from the inside out / by Susanna Mitterer and Nick Brice ; edited by Francis Pearce. by Mitterer, Susanna Brice, Nick Pearce, Francis Material type: Text; Format: print ; Literary form: Not fiction Publication details: Blackrock, Co. Dublin : Blackhall Publishing, 2007 Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.827 MIT. Place hold Place recall Add to cart (remove)
		No cover image available No logo [DVD] : brands, globalization, resistance. by Jhally, Sut Klein, Naomi Alper, Loretta Klein, Naomi. No logo Media Education Foundation Material type: Text; Format: print Publication details: Northhampton, MA : Media Education Foundation, c2003 Other title: Brands, globalization, resistance Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone DVD DVD 69. Place hold Place recall Add to cart (remove)
		Best practice cases in branding : lessons from the world's strongest brands / Kevin Lane Keller. by Keller, Kevin Lane, 1956- Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2008 Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.827 KEL, ... Place hold Place recall Add to cart (remove)
		The 22 immutable laws of branding / Al Ries and Laura Ries. by Ries, Al Ries, Laura Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: London : [Profile], [2004] Other title: Twenty-two immutable laws of branding Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.827 RIE, ... Place hold Place recall Add to cart (remove)
		No cover image available Brain tattoos [electronic resource] : creating unique brands that stick in your customers' minds / Karen Post ; foreword by Jeffery H. Gitomer ; afterword by Michael Tchong. by Post, Karen ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: New York : AMACOM, c2005 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Brands laid bare [electronic resource] : using market research for evidence-based brand management / Kevin Ford. by Ford, Kevin ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2005 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Brand stretch [electronic resource] : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / by David Taylor. by Taylor, David, 1964- ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Chichester, England ; Hoboken, NJ : J. Wiley, c2004 Other title: Brandstretch Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Rebuilding brand America [electronic resource] : what we must do to restore our reputation and safeguard the future of American business abroad / Dick Martin. by Martin, Dick, 1946- ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: New York : American Management Association, c2007 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Brands and branding [electronic resource] / [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.]. by Clifton, Rita Simmons, John, 1948- Ahmad, Sameena ProQuest (Firm) Series: Economist series Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: London : Profile Books, 2003 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Vulcans, earthlings and marketing ROI [electronic resource] : getting finance, marketing and advertising onto the same planet / David Rutherford and Jonathan Knowles. by Rutherford, David Knowles, Jonathan Institute of Communication Agencies ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Waterloo, Ont. : Wilfrid Laurier University Press, c2008 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Corporate cultures and global brands [electronic resource] / edited by Albrecht Rothacher. by Rothacher, Albrecht ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Hackensack, New Jersey : World Scientific Pub., c2004 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available In search of the obvious [electronic resource] : the antidote for today's marketing mess / Jack Trout. by Trout, Jack ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Hoboken, N.J. : John Wiley & Sons, c2008 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available A master class in brand planning [electronic resource] : the timeless works of Stephen King / edited by Judie Lannon, Merry Baskin. by King, Stephen, 1931-2006 Lannon, Judie Baskin, Merry ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2007 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Brand new China [electronic resource] : advertising, media, and commercial culture / Jing Wang. by Wang, Jing, 1950- ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Cambridge, Mass. : Harvard University Press, 2008 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Perspectives on branding [electronic resource] / Jason I. Miletsky, Genevieve Smith. by Miletsky, Jason I Smith, Genevieve ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Boston, Mass. ; London : Course Learning, c2009 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Connective branding [electronic resource] : building brand equity in a demanding world / Claudia Fisher-Buttinger and Christine Vallaster. by Fisher-Buttinger, Claudia Vallaster, Christine, 1971- ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Hoboken, NJ : Wiley, c2008 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Inside her pretty little head [electronic resource] : a new theory of female motivation and what it means for marketing / Jane Cunningham and Philippa Roberts. by Cunningham, Jane, 1969- Roberts, Philippa, 1966- ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: London : Cyan, 2006 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Brand relevance [electronic resource] : making competitors irrelevant / David A. Aaker. by Aaker, David A ProQuest (Firm) Series: Jossey-Bass business & management series Edition: 1st ed. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: San Francisco, Calif. : Jossey-Bass, c2011 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available The brutal truth about Asian branding and how to break the vicious cycle [electronic resource] / Joseph Baladi. by Baladi, Joseph ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Singapore : Wiley, 2011 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available The international brand valuation manual [electronic resource] : a complete overview and analysis of brand valuation techniques, methodologies and applications / Gabriela Salinas. by Salinas, Gabriela ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Chichester, West Sussex, England ; Hoboken, N.J. : Wiley, c2009 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Retail marketing and branding [electronic resource] : a definitive guide to maximizing ROI / Jesko Perrey and Dennis Spillecke. by Perrey, Jesko Spillecke, Dennis ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Chichester, West Sussex : Wiley, c2011 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		Sonic branding : an introduction / Daniel M. Jackson ; edited by Paul Fulberg. by Jackson, Daniel M Fulberg, Paul Fulberg, Paul, 1973- Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Basingstoke : Palgrave Macmillan, 2003 Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 659.14 JAC. Place hold Place recall Add to cart (remove)
		The brand gap / Marty Neumeier. by Neumeier, Marty American Institute of Graphic Arts Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Indianapolis, Ind. : London : New Riders/Hayden ; Pearson Education [distributor], 2005 Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.827 NEU. Place hold Place recall Add to cart (remove)
		No cover image available Retail marketing and branding [electronic resource] : a definitive guide to maximizing ROI / Jesko Perrey and Dennis Spillecke. by Perrey, Jesko Spillecke, Dennis ProQuest (Firm) Edition: 2nd ed. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Chichester, West Sussex : Wiley, 2013 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available The challenges facing brand managers today [electronic resource] / guest editors, Francisco Guzmán and Oriol Iglesias. by Guzmán, Francisco Iglesias, Oriol ProQuest (Firm) Series: Journal of product & brand management : featuring pricing strategy & practice ; v. 21, no. 6 Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: [Bradford] : Emerald Insight, 2012 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		What great brands do : the seven brand-building principles that separate the best from the rest / Denise Lee Yohn. [electronic resource] by Yohn, Denise Lee, 1967- Material type: Text; Format: available online ; Literary form: Not fiction Publisher: San Francisco, California : Jossey-Bass, 2014Copyright date: ©2014 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		Designing brand identity : an essential guide for the whole branding team / Alina Wheeler. by Wheeler, Alina [author.] ProQuest (Firm) Edition: Fourth edition. Material type: Text; Format: print available online ; Literary form: Not fiction ; Audience: Specialized; Publication details: Hoboken, New Jersey : Wiley, [2013] Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.827 WHE, ... Place hold Place recall Add to cart (remove)
		Brand zero : the complete branding guide for start-ups / Jacky Tai. [electronic resource] by Tai, Jacky Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Singapore : Marshall Cavendish Business, [2014]Copyright date: ©2014 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Designing B2B brands [electronic resource] : lessons from Deloitte and 182,000 brand managers / Carlos Martinez Onaindia & Brian Resnick. by Martinez Onaindia, Carlos Resnick, Brian, 1974- ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Hoboken, N.J. : Wiley, c2013 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Methods for assessing brand value [electronic resource] : a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model / Tatiana Soto J. by J., Tatiana Soto ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Hamburg : Diplomica Verlag, 2008 Dissertation note: Zugl. Fachhochschule Osnabrück, Osnabrück, Deutschland, MA-Thesis/Master, 2007. Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)

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Your search returned 69 results.