Sonic branding : an introduction / Daniel M. Jackson ; edited by Paul Fulberg.
Material type: TextPublication details: Basingstoke : Palgrave Macmillan, 2003.Description: xxi, 179 p. : ill. ; 25 cmISBN:- 9781403905192 (hbk.) :
- 1403905193 :
- 659.14 JAC
- HF6161.B4 J3 2003
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 659.14 JAC (Browse shelf(Opens below)) | 1 | Available | 216044 |
Includes bibliographical references (p. 173-174) and index.
Part one: What is sonic branding? -- 1.The opportunity knowcks -- 2.Jingle all the way -- 3.What the movies did for us -- 4.What is sonic? -- 5.The sciency bit. The almond of emiton -- 6.The three elements of sound: voice, ambience, music -- Part one. Conclusion -- Part two: The nature of brands -- 7.A historical perspective -- 8.Brand and its symbols -- 9.McBrands -- 10.The essence of brand is belief -- 11.Turing belief into brands -- 12.Generating belief - the greratest story ever told -- 13.Any belief can become a brand -- 15.Branding -- Part two: Conclusion -- Part three: This is how we do it -- 16.The sonic branding engine -- 17.Brand brief . Royal Institution of Chartered Surveyors -- 18.Creative learning: Historical audit -- Competitive audit -- UK food retail -- Contextual audit -- 189.Moodboards. Vizzavi (part 2) -- 20.Identity -- 21.Sonic languag e-- 22.Sonic guidelines: Hello, its me! Choosing a voice -- 23.Sonic logo. Direct line -- 24.Technical considertations -- 25.Experience.
Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed on the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound.