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Designing brand identity : an essential guide for the whole branding team / Alina Wheeler.

By: Contributor(s): Material type: TextTextPublication details: Hoboken, New Jersey : Wiley, [2013]Edition: Fourth editionDescription: x, 326 pages : illustrations (colour) ; 29 cmISBN:
  • 9781118099209 (hbk.) :
  • 9781118416174 (ebook) :
  • 9781118418741 (ebook) :
  • 9781118431634 (ebook) :
  • 9781118465011 (ebook) :
  • 9781118465028 (ebook) :
Subject(s): Genre/Form: DDC classification:
  • 658.8/27 23
LOC classification:
  • HD69.B7 W44 2013
Online resources: Summary: From researching the competition to translating the vision of the CEO, to designing and implementing an integrated brand identity programme, the meticulous development process of designing a brand identity is presented through a highly visible step-by-step approach in five phases.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Ebook TUS: Midlands, Main Library Athlone Online eBook (Browse shelf(Opens below)) Available
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.827 WHE (Browse shelf(Opens below)) 1 Available 218731

Previous edition: 2009.

Includes bibliographical references and index.

From researching the competition to translating the vision of the CEO, to designing and implementing an integrated brand identity programme, the meticulous development process of designing a brand identity is presented through a highly visible step-by-step approach in five phases.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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