Designing brand identity : an essential guide for the whole branding team / Alina Wheeler.
Material type: TextPublication details: Hoboken, New Jersey : Wiley, [2013]Edition: Fourth editionDescription: x, 326 pages : illustrations (colour) ; 29 cmISBN:- 9781118099209 (hbk.) :
- 9781118416174 (ebook) :
- 9781118418741 (ebook) :
- 9781118431634 (ebook) :
- 9781118465011 (ebook) :
- 9781118465028 (ebook) :
- 658.8/27 23
- HD69.B7 W44 2013
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Ebook | TUS: Midlands, Main Library Athlone Online | eBook (Browse shelf(Opens below)) | Available | ||||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.827 WHE (Browse shelf(Opens below)) | 1 | Available | 218731 |
Previous edition: 2009.
Includes bibliographical references and index.
From researching the competition to translating the vision of the CEO, to designing and implementing an integrated brand identity programme, the meticulous development process of designing a brand identity is presented through a highly visible step-by-step approach in five phases.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.