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British design 2004-2005 : branding and graphic design, packaging design, new media design, interior, retail and event design, product design.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Amsterdam : Enfield : BIS ; Airlift [distributor], c2004
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 741.60941 BRI.
Profitable direct marketing / Jim Kobs. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill., USA : NTC Business Books, c1992
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.84 KOB.
Cases in marketing management. Luiz Moutinho. by
Material type: Text Text
Publication details: Addison-Wesley, 1989
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8 MOU, ...
Industrial marketing : cases and concepts / E. Raymond Corey. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs. N.J. : Prentice Hall, c1991
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 COR.
Competitive positioning / Graham J. Hooley and John Saunders. by
Material type: Text Text
Publication details: Prentice Hall, 1993
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.802 HOO, ...
Strategic marketing problems : cases and comments / Roger A. Kerin and Robert A. Peterson. by
Edition: 6th ed.
Material type: Text Text; Format: print
Publication details: Boston : Allyn and Bacon, 1993
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 KER.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by Series: The McGraw-Hill/Irwin series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, [Mass.] ; London : Irwin McGraw-Hill, c2005
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8342 PET.
Marketing management and strategy / Peter Doyle. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Prentice Hall, 1998
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 DOY.
Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt. by Series: Advertising and consumer psychology
Material type: Text Text; Format: print available online remote; Literary form: Not fiction
Publisher: Mahwah, New Jersey : Lawrence Erlbaum 2004
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 659.108 WIL, ...
How brands become icons : the principles of cultural branding / Douglas B. Holt. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : London : Harvard Business School ; McGraw-Hill [distributor], 2004
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.827 HOL, ...
Fantastic folders and exceptional envelopes : a designer's guide to custom carriers that open conversations and seal deals / Patricia Belyea and Jenny Sullivan. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Gloucester, Mass. : Hove : Rockport ; RotoVision [distributor], 2005
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 769.566 BEL.
Retail product management : buying and merchandising / Rosemary Varley. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Routledge, 2000
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.87 VAR.
Services marketing management : a strategic perspective. by
Edition: 2nd ed. / Hans Kasper, Piet van Helsdingen, Mark Gabbott.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Chichester : John Wiley, c2006
Availability: Items available for loan: TUS: Midlands, Main Library (5)Location, call number: Athlone General Lending 658.8 KAS, ... Not available: TUS: Midlands, Main Library: Checked out (1).
Marketing logistics / Martin Christopher and Helen Peck. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Butterworth-Heinemann, 2003
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 CHR.
International marketing strategy / Frank Bradley. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : FT/Prentice Hall, c2005
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.84 BRA, ...
Doing research projects in marketing, management and consumer research / Chris Hackley. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Routledge, 2003
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.0072 HAC.
The financial services marketing handbook : tactics and techniques that produce results / Evelyn Ehrlich and Duke Fanelli. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Princeton, NJ : Bloomberg Press, 2004
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 332.10688 EHR.
Marketing communications : engagements, strategies and practice / Chris Fill. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times Prentice Hall, 2005
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.802 FIL.
Wally Olins on brand. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Thames & Hudson, 2004
Other title:
  • Brand
Availability: Not available: TUS: Midlands, Main Library: In transit (1).
Best practice cases in branding : lessons from the world's strongest brands / Kevin Lane Keller. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : Pearson Education, c2003
Other title:
  • Lessons from the world\'s strongest brands
Availability: Not available: TUS: Midlands, Main Library: In transit (1).
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2003
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.827 KEL.
Festive : the art and design of promotional mailing / Scott Witham. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hove : RotoVision, 2002
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.812 WIT.
Introducing : designs for making a first impression. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Original language: Undetermined
Publication details: Berlin : Gestalten Verlag, c2005
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 745.4 KLA.
The new marketing : transforming the corporate future / Malcolm McDonald and Hugh Wilson. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Butterworth-Heinemann, 2002
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.84 MCD.
Tourism marketing and management handbook / editors, Stephen F. Witt, Luiz Moutinho. by
Edition: Student ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : Prentice Hall, 1995
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 338.4791 WIT.
The business marketing course : managing in complex networks / David Ford and Steve Ford. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York ; Chichester : Wiley, 2001
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.802 FOR.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : [Great Britain] Pearson/Prentice Hall, c2004
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 658.8 LOV, ...
Marketing research. by
Edition: 7th ed. / Carl McDaniel, Jr., Roger Gates.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hoboken, N.J. : Wiley, c2007
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone CD 658.83 MCD, ...
Problems in marketing. Luiz Moutinho & Charles Chien. by
Edition: New ed. / Luiz Moutinho, Charles S. Chien.
Material type: Text Text; Format: print available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : SAGE, 2004
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8 MOU, ...
Marketing measurement and analysis / Luiz Moutinho and Graeme D. Hutcheson. by
Material type: Text Text; Format: print available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : SAGE, 2006
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.800151 HUT, ...
Research on international service marketing : a state of the art / guest edited by Pieter Pauwels and Ko de Ruyter by Series: Advances in international marketing ; v. 15
Publication details: Amsterdam: Elsevier, 2005
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.84 PAW.
The marketing plan / William A. Cohen. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York ; Chichester : Wiley, 2005
Availability: Not available: TUS: Midlands, Main Library: In transit (1).
Lateral marketing : new techniques for finding breakthrough ideas / Philip Kotler, Fernando Trias de Bes. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, c2003
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 KOT.
The brand gym : a programme of six workouts to boost brand and business performance / David Taylor. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Chichester : Wiley, 2002
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.827 TAY.
Strategic Internet Marketing 2.0 / Susan Dann, Stephen Dann. by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Milton, Qld. : Wiley, 2004
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.84 DAN.
Festival and special event management / Johnny Allen ... [et al.]. by Series: Wiley Australia tourism series | Wiley Australia tourism series
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Milton, Qld. : John Wiley, 2005
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 790.069 ALL.
Marketing research for managers / Sunny Crouch, Matthew Housden. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Butterworth-Heinemann, 2003
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.83 CRO.
Marketing briefs : a revision and study guide / Sally Dibb and Lyndon Simkin. by
Edition: 2nd ed.
Material type: Text Text; Format: print available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Elsevier Butterworth-Heinemann, 2004
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.80076 DIB, ...
The fundamentals and practice of marketing / John Wilmshurst, M.A., F.C.A.M., A.M.B.I.M., Adrian Mackay, B.Sc.(Hons), Dip.M., M.C.I.M., M.B.A. by
Edition: Fourth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Routledge, 2002
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 WIL.
Creating powerful brands in consumer, service and industrial markets / Leslie De Chernatony and Malcolm McDonald. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Elsevier Butterworth-Heinemann, 2003
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.827 DEC, ...
Arts marketing / [edited by] Finola Kerrigan, Peter Fraser, Mustafa �Ozbilgi. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Elsevier Butterworth-Heinemann, 2004
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 700.688 KER.
Creative arts marketing / Liz Hill, Catherine O'Sullivan and Terry O'Sullivan. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Butterworth-Heinemann, 2003
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 700.688 HIL.
Hospitality marketing : an introduction / David Bowie and Francis Buttle. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Elsevier Butterworth-Heinemann, 2004
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 647.0688 BOW.
eMarketing eXcellence / P.R. Smith and Dave Chaffey. by Series: Emarketing essentials | e-marketing essentials
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Butterworth-Heinemann, 2005
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8002854678 SMI.
Global marketing : a market-responsive approach / Svend Hollensen. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times Prentice Hall, 2000
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.848 HOL.
Services marketing : integrating customer focus across the firm. by
Edition: 4th ed. / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, [Mass.] ; London : McGraw-Hill, 2006
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.812 ZEI, ...
Marketing in the international environment / Edward W. Cundiff, Marye Tharp Hilger. by
Edition: 2nd ed.
Material type: Text Text
Publication details: Prentice-Hall International, c1988
Availability: Items available for loan: TUS: Midlands, Main Library (4)Location, call number: Athlone General Lending 658.848 CUN, ...
Tourism management / David Weaver, Laura Lawton. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : John Wiley & Sons Australia, 2006
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 338.4791068 WEA.
Juicing the orange : how to turn creativity into a powerful business advantage / Pat Fallon and Fred Senn. by Series: HBS Press Book ; 9270
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : London : Harvard Business School ; McGraw-Hill [distributor], 2006
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 658.802 FAL, ...
Harvard Business Review on marketing. by Series: Harvard Business Review paperback series
Material type: Text Text; Format: print
Publication details: Boston, MA. Harvard Business Review, 2002
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 658.8 HAR, ...
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