Marketing communications : engagements, strategies and practice / Chris Fill.
Material type: TextPublication details: Harlow : Financial Times Prentice Hall, 2005.Edition: 4th edDescription: xxxvii, 911 p. : ill. (chiefly col.), col. ports. ; 27 cmISBN:- 9780273687726 (pbk.) :
- 0273687727
- 658.802 FIL
- HF5415.123 .F55 2005
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.802 FIL (Browse shelf(Opens below)) | 1 | Available | 128487 |
Previous ed.: 2002.
Includes bibliographical references and index.
This fourth edition of an introductory marketing textbook covers topics such as marketing communications, strategies and planning, disciplines and applications and marketing communications for special audiences.