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Marketing communications : engagements, strategies and practice / Chris Fill.

By: Material type: TextTextPublication details: Harlow : Financial Times Prentice Hall, 2005.Edition: 4th edDescription: xxxvii, 911 p. : ill. (chiefly col.), col. ports. ; 27 cmISBN:
  • 9780273687726 (pbk.) :
  • 0273687727
Subject(s): DDC classification:
  • 658.802 FIL
LOC classification:
  • HF5415.123 .F55 2005
Summary: This fourth edition of an introductory marketing textbook covers topics such as marketing communications, strategies and planning, disciplines and applications and marketing communications for special audiences.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.802 FIL (Browse shelf(Opens below)) 1 Available 128487

Previous ed.: 2002.

Includes bibliographical references and index.

This fourth edition of an introductory marketing textbook covers topics such as marketing communications, strategies and planning, disciplines and applications and marketing communications for special audiences.

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