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Services marketing management : a strategic perspective.

By: Contributor(s): Material type: TextTextPublication details: Chichester : John Wiley, c2006.Edition: 2nd ed. / Hans Kasper, Piet van Helsdingen, Mark GabbottDescription: xvii, 554 p. : ill. ; 26 cmISBN:
  • 9780470091166 (pbk.) :
  • 0470091169 (pbk.)
Subject(s): DDC classification:
  • 658.8 KAS
LOC classification:
  • HD9980.5 .K375 2006
Incomplete contents:
PART I THE SERVICES DOMAIN Chapter 1 Introduction to strategic services marketing management Chapter 2 The environment of services Chapter 3 Services and strategies: the essentials PART II AT THE HEART Chapter 4 Buyer behaviour and segmentation Chapter 5 Relationships Chapter 6 Service experience and service quality PART III CORPORATE AND ORGANISATIONAL STRATEGIES Chapter 7 Strategic market models for services organisations Chapter 8 Marketing planning PART IV THE OPERATIONAL SIDE OF STRATEGIC SERVICES MARKETING MANAGEMENT Chapter 9 Services and innovations Chapter 10 E--services Chapter 11 Creating the actual service experience Chapter 12 Implementing and controlling corporate and marketing strategies in service organisations.
Summary: Services marketing management is all about ensuring the production of the right services in the right place and time and the right price. Written by the president of EMAC this book provides an international perspective on the subject.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 KAS (Browse shelf(Opens below)) 1 Available 201337
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 KAS (Browse shelf(Opens below)) 1 Available 201335
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 KAS (Browse shelf(Opens below)) 1 Available 201336
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 KAS (Browse shelf(Opens below)) 1 Available 201334
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 KAS (Browse shelf(Opens below)) 1 Checked out 27/09/2022 201338
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 KAS (Browse shelf(Opens below)) 1 Available 200651

Previous ed.: 1999.

Includes bibliographical references (p. 511-542) and index.

PART I THE SERVICES DOMAIN Chapter 1 Introduction to strategic services marketing management Chapter 2 The environment of services Chapter 3 Services and strategies: the essentials PART II AT THE HEART Chapter 4 Buyer behaviour and segmentation Chapter 5 Relationships Chapter 6 Service experience and service quality PART III CORPORATE AND ORGANISATIONAL STRATEGIES Chapter 7 Strategic market models for services organisations Chapter 8 Marketing planning PART IV THE OPERATIONAL SIDE OF STRATEGIC SERVICES MARKETING MANAGEMENT Chapter 9 Services and innovations Chapter 10 E--services Chapter 11 Creating the actual service experience Chapter 12 Implementing and controlling corporate and marketing strategies in service organisations.

Services marketing management is all about ensuring the production of the right services in the right place and time and the right price. Written by the president of EMAC this book provides an international perspective on the subject.

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