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Research on international service marketing : a state of the art / guest edited by Pieter Pauwels and Ko de Ruyter

Contributor(s): Series: Advances in international marketing ; v. 15Publication details: Amsterdam: Elsevier, 2005.Description: ix, 197 p. : ill., ; 24 cmISBN:
  • 076231185
Subject(s): DDC classification:
  • 658.84 PAW
Incomplete contents:
Research on international service marketing: enrichment and challenges -- Part I: Marketing services across borders -- Managing service relationships in a global economy: exploring the impact of national culture on the relevance of customer relational benefits for gaining loyal customers -- A cross-cultural investigation of relationship marketing effectiveness in retail services: a contingency approach -- The role of socially desirable responding in international services research -- Part II: Getting services across borders -- The internationalization parocess of services providers: a literature review -- Entry mode choice in service firms: a review of contemporary research -- Part III: New services across borders -- Marketing industrial project-related services internationally: a multi-lingual literature review -- International consulting providers and multilateral institutions: networks and internationalization.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.84 PAW (Browse shelf(Opens below)) 1 Available 201494

Includes bibliographical references.

Research on international service marketing: enrichment and challenges -- Part I: Marketing services across borders -- Managing service relationships in a global economy: exploring the impact of national culture on the relevance of customer relational benefits for gaining loyal customers -- A cross-cultural investigation of relationship marketing effectiveness in retail services: a contingency approach -- The role of socially desirable responding in international services research -- Part II: Getting services across borders -- The internationalization parocess of services providers: a literature review -- Entry mode choice in service firms: a review of contemporary research -- Part III: New services across borders -- Marketing industrial project-related services internationally: a multi-lingual literature review -- International consulting providers and multilateral institutions: networks and internationalization.

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