Competitive positioning / Graham J. Hooley and John Saunders.

By:

Hooley, Graham J

Contributor(s):

Material type: Text

TextPublication details: Prentice Hall, 1993.Description: x,260pISBN:

9780131555990 (pbk) :
0131555995 (pbk) :

Subject(s):

DDC classification:

658.802 HOO

Summary: Focusing on how to create and sustain superior performance in the market place this book deals with the identification of target markets and with the creation of a differential advantage, or competitive edge, that will enable a company to serve the customers more effectively than the competition.

Holdings ( 2 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.802 HOO (Browse shelf(Opens below))	1	Available		104713
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.802 HOO (Browse shelf(Opens below))	1	Available		104714

Includes bibliographical references and index.

Focusing on how to create and sustain superior performance in the market place this book deals with the identification of target markets and with the creation of a differential advantage, or competitive edge, that will enable a company to serve the customers more effectively than the competition.