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Marketing briefs : a revision and study guide / Sally Dibb and Lyndon Simkin.

By: Contributor(s): Material type: TextTextPublication details: Oxford : Elsevier Butterworth-Heinemann, 2004.Edition: 2nd edDescription: viii, 363 p. : ill. ; 25 cmISBN:
  • 9780750662000 (pbk.) :
Subject(s): Genre/Form: DDC classification:
  • 658.80076 22
LOC classification:
  • HF5415.13
Online resources: Summary: This text presents an overview of leading themes of marketing, summarised for revision purposes or quick-learning. Written in a succinct style, it features structured chapters, including an overview, examples and example examination questions.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Ebook TUS: Midlands, Main Library Athlone Online eBook (Browse shelf(Opens below)) Available
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.80076 DIB (Browse shelf(Opens below)) 1 Available 201503

Previous ed.: 2001.

Includes bibliographical references and index.

This text presents an overview of leading themes of marketing, summarised for revision purposes or quick-learning. Written in a succinct style, it features structured chapters, including an overview, examples and example examination questions.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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