Marketing briefs : a revision and study guide / Sally Dibb and Lyndon Simkin.
Material type: TextPublication details: Oxford : Elsevier Butterworth-Heinemann, 2004.Edition: 2nd edDescription: viii, 363 p. : ill. ; 25 cmISBN:- 9780750662000 (pbk.) :
- 658.80076 22
- HF5415.13
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Ebook | TUS: Midlands, Main Library Athlone Online | eBook (Browse shelf(Opens below)) | Available | ||||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.80076 DIB (Browse shelf(Opens below)) | 1 | Available | 201503 |
Previous ed.: 2001.
Includes bibliographical references and index.
This text presents an overview of leading themes of marketing, summarised for revision purposes or quick-learning. Written in a succinct style, it features structured chapters, including an overview, examples and example examination questions.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.