Competitive positioning / Graham J. Hooley and John Saunders.
Material type: TextPublication details: Prentice Hall, 1993.Description: x,260pISBN:- 9780131555990 (pbk) :
- 0131555995 (pbk) :
- 658.802 HOO
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.802 HOO (Browse shelf(Opens below)) | 1 | Available | 104713 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.802 HOO (Browse shelf(Opens below)) | 1 | Available | 104714 |
Includes bibliographical references and index.
Focusing on how to create and sustain superior performance in the market place this book deals with the identification of target markets and with the creation of a differential advantage, or competitive edge, that will enable a company to serve the customers more effectively than the competition.