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Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt. by Series: Advertising and consumer psychology
Material type: Text Text; Format: print available online remote; Literary form: Not fiction
Publisher: Mahwah, New Jersey : Lawrence Erlbaum 2004
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 659.108 WIL, ...
Persuasive imagery : a consumer response perspective / edited by Linda M. Scott, Rajeev Batra. by Series: Advertising and consumer psychology | Advertising and consumer psychology
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Mahwah, N.J. ; London : Lawrence Erlbaum, 2003
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 153.852 SCO.
Persuasive imagery [electronic resource] : a consumer response perspective / edited by Linda M. Scott, Rajeev Batra. by Series: Advertising and consumer psychology
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Mahwah, N.J. : Lawrence Erlbaum Associates, 2003
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone Online eBook, ...
Sports marketing and the psychology of marketing communication [electronic resource] / edited by Lynn R. Kahle, Chris Riley. by Series: Advertising and consumer psychology
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Mahwah, N.J. : L. Erlbaum Associates, 2004
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
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