Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.
Material type: TextSeries: Advertising and consumer psychologyPublisher: Mahwah, New Jersey : Lawrence Erlbaum 2004Description: xxi, 447 p. : ill. ; 24 cmISBN:- 9780805847949 :
- 9781410610072 (e-book)
- 659.1/08 23
- HF5822
- HF5822 .D59 2004
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Ebook | TUS: Midlands, Main Library Athlone Online | eBook (Browse shelf(Opens below)) | Available | ||||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 659.108 WIL (Browse shelf(Opens below)) | 1 | Available | 128226 |
Includes bibliographical references and indexes.
Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and needed research to face the challenges of diversity in the next millennium.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.