Cases in marketing management. Luiz Moutinho.

By:

Moutinho, Luiz

Material type: Text

TextPublication details: Addison-Wesley, 1989.Description: [416]p. + 1instructor's manualISBN:

9780201416329 (Instructor's manual) :
9780201175707 (pbk) :
0201416328 (instructor's manual)

Subject(s):

DDC classification:

658.8 MOU

LOC classification:

HF5415

Summary: This book helps students to develop marketing experience and skills by casting them in the role of the decision maker. Each case recreates situations confronting the Marketing Manager and, in the course of analysis and solution of problems, illustrates the integral process and techniques.

Holdings ( 2 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.8 MOU (Browse shelf(Opens below))	1	Available		00210818
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.8 MOU (Browse shelf(Opens below))	1	Available		024276

Includes index.

This book helps students to develop marketing experience and skills by casting them in the role of the decision maker. Each case recreates situations confronting the Marketing Manager and, in the course of analysis and solution of problems, illustrates the integral process and techniques.