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Marketing logistics / Martin Christopher and Helen Peck.

By: Contributor(s): Material type: TextTextPublication details: Oxford : Butterworth-Heinemann, 2003.Edition: 2nd edDescription: viii, 158 p. : ill. ; 24 cmISBN:
  • 9780750652247 (pbk.) :
  • 0750652241(pbk.)
Subject(s): DDC classification:
  • 658.8 CHR
LOC classification:
  • HF5415.13
Contents:
1.The new market place -- 2.Building customer relationships -- 3.Creating customer value -- 4.Time-based competition -- 5.Demand-driven supply chains -- 6.Managing marketing logistics -- 7.Serving the global customer.
Summary: 'Marketing Logistics' has a practical managerial focus as well as drawing upon current research and the experience of firms worldwide, using numerous mini-cases throughout to illustrate the key messages in each chapter.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 CHR (Browse shelf(Opens below)) 1 Available 128464

Previous ed.: 1997.

Includes index.

Includes bibliographical references and index.

1.The new market place -- 2.Building customer relationships -- 3.Creating customer value -- 4.Time-based competition -- 5.Demand-driven supply chains -- 6.Managing marketing logistics -- 7.Serving the global customer.

'Marketing Logistics' has a practical managerial focus as well as drawing upon current research and the experience of firms worldwide, using numerous mini-cases throughout to illustrate the key messages in each chapter.

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