Marketing logistics / Martin Christopher and Helen Peck.
Material type: TextPublication details: Oxford : Butterworth-Heinemann, 2003.Edition: 2nd edDescription: viii, 158 p. : ill. ; 24 cmISBN:- 9780750652247 (pbk.) :
- 0750652241(pbk.)
- 658.8 CHR
- HF5415.13
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 CHR (Browse shelf(Opens below)) | 1 | Available | 128464 |
Previous ed.: 1997.
Includes index.
Includes bibliographical references and index.
1.The new market place -- 2.Building customer relationships -- 3.Creating customer value -- 4.Time-based competition -- 5.Demand-driven supply chains -- 6.Managing marketing logistics -- 7.Serving the global customer.
'Marketing Logistics' has a practical managerial focus as well as drawing upon current research and the experience of firms worldwide, using numerous mini-cases throughout to illustrate the key messages in each chapter.