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Arts marketing / [edited by] Finola Kerrigan, Peter Fraser, Mustafa �Ozbilgi.

Contributor(s): Material type: TextTextPublication details: Oxford : Elsevier Butterworth-Heinemann, 2004.Description: x, 223 p. ; 25 cmISBN:
  • 9780750659680 (pbk.) :
  • 0750659688 (pbk.)
Subject(s): DDC classification:
  • 700.688 KER
LOC classification:
  • NX634
Incomplete contents:
1.Introduction -- 2.The marketing of popular music -- 3.Marketing in the film industry 4.The marketing of theatre -- 5.The marketing of opera -- 6.Marketing and jazz -- 7.The theory and practice of visual arts marketing -- 8.Museum marketing: understanding different typs of audiences -- 9.Societal arts marketing: a multi-sectoral inter-disciplinary and international perspective -- 10.Key issues in arts marketing.
Summary: 'Arts Marketing' focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 700.688 KER (Browse shelf(Opens below)) 1 Available 201506

Includes bibliographical references (p. 198-217) and index.

1.Introduction -- 2.The marketing of popular music -- 3.Marketing in the film industry 4.The marketing of theatre -- 5.The marketing of opera -- 6.Marketing and jazz -- 7.The theory and practice of visual arts marketing -- 8.Museum marketing: understanding different typs of audiences -- 9.Societal arts marketing: a multi-sectoral inter-disciplinary and international perspective -- 10.Key issues in arts marketing.

'Arts Marketing' focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur.

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