Arts marketing / [edited by] Finola Kerrigan, Peter Fraser, Mustafa �Ozbilgi.
Material type: TextPublication details: Oxford : Elsevier Butterworth-Heinemann, 2004.Description: x, 223 p. ; 25 cmISBN:- 9780750659680 (pbk.) :
- 0750659688 (pbk.)
- 700.688 KER
- NX634
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 700.688 KER (Browse shelf(Opens below)) | 1 | Available | 201506 |
Includes bibliographical references (p. 198-217) and index.
1.Introduction -- 2.The marketing of popular music -- 3.Marketing in the film industry 4.The marketing of theatre -- 5.The marketing of opera -- 6.Marketing and jazz -- 7.The theory and practice of visual arts marketing -- 8.Museum marketing: understanding different typs of audiences -- 9.Societal arts marketing: a multi-sectoral inter-disciplinary and international perspective -- 10.Key issues in arts marketing.
'Arts Marketing' focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur.