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The business marketing course : managing in complex networks / David Ford and Steve Ford.

By: Contributor(s): Material type: TextTextPublication details: New York ; Chichester : Wiley, 2001.Description: 256pISBN:
  • 9780471877226 (pbk.) :
  • 0471877220
Subject(s): DDC classification:
  • 658.802 FOR
LOC classification:
  • HF5415.I3
Summary: This introductory level textbook on business marketing has been written by a team of authors, led by David Ford, from the IMP (Industrial Marketing and Purchasing) Group. The main features are based on the conceptual structure developed by IMP.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.802 FOR (Browse shelf(Opens below)) 1 Available 121173

This introductory level textbook on business marketing has been written by a team of authors, led by David Ford, from the IMP (Industrial Marketing and Purchasing) Group. The main features are based on the conceptual structure developed by IMP.

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