The business marketing course : managing in complex networks / David Ford and Steve Ford.
Material type: TextPublication details: New York ; Chichester : Wiley, 2001.Description: 256pISBN:- 9780471877226 (pbk.) :
- 0471877220
- 658.802 FOR
- HF5415.I3
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.802 FOR (Browse shelf(Opens below)) | 1 | Available | 121173 |
This introductory level textbook on business marketing has been written by a team of authors, led by David Ford, from the IMP (Industrial Marketing and Purchasing) Group. The main features are based on the conceptual structure developed by IMP.