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Essentials of marketing research / Del I. Hawkins, Donald S. Tull. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Toronto : New York : Macmillan Pub. Co. ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1994
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.83 HAW.
Marketing research : meaning, measurement and method : a text with cases / Donald S. Tull, Del I. Hawkins. by
Material type: Text Text
Publication details: New York : London : Macmillan ; Collier Macmillan, 1976
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.835 TUL-.
Marketing research : measurement and method : a text with cases / Donald S. Tull, Del I. Hawkins. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Toronto : New York : Macmillan ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1993
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.83 TUL.
Basic marketing research / Gilbert A. Churchill, Jr. by Series: The Dryden Press series in marketing | The Dryden Press series in marketing
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c1996
Other title:
  • Marketing research
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.83 CHU.
Marketing research. Peter M. Chisnall. by Series: The McGraw-Hill marketing series
Edition: 4th ed.
Material type: Text Text
Publication details: McGraw-Hill, 1992
Availability: Items available for loan: TUS: Midlands, Main Library (4)Location, call number: Athlone General Lending 658.83 CHI, ...
Marketing research. Peter M. Chisnall. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : McGraw-Hill, 1996
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.83 CHI, ...
Marketing research / David J. Luck, Ronald S. Rubin. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, NJ : Prentice-Hall, c1987
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.83 LUC.
Applied consumer behaviour / Martin J. Evans, Luiz Moutinho, W. Fred Van Raaij. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Addison-Wesley, 1996
Availability: Items available for loan: TUS: Midlands, Main Library (5)Location, call number: Athlone General Lending 658.8342 EVA, ...
Marketing research : text and cases / Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Ill. : Irwin, 1989
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.83 BOY, ...
Cases in European marketing management / John A. Quelch, Kamran Kashani, and Sandra Vandermerwe. by Series: The Irwin series in marketing | The Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Burr Ridge, Ill. : Irwin, c1994
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.80094 QUE.
Essentials of marketing research / Tony Proctor. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Pitman, 1997
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.83 PRO.
Marketing research in action / Raymond A. Kent. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : Routledge, 1993
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.83 KEN, ...
Marketing research project manual. Glen R. Jarboe. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Cincinnati, Ohio : London : South-Western ; International Thomson [distributor], 1998
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.83 JAR.
Marketing research in Ireland : theory and practice / Christine Domegan and Declan Fielding. by
Material type: Text Text
Publication details: Dublin : Gill & Macmillan, 1999
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 658.83 DOM, ...
Cases in marketing / edited by Hanne Hartvig-Larsen. by Series: European management series | European management series
Material type: Text Text; Format: print available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : SAGE, 1997
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8 LAR, ...
Interviewing for market and opinion research / E.A. van Eunen, edited by Janny Lok. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Original language: Dutch
Publication details: Amsterdam, the Netherlands : ESOMAR, c1995
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.834 EUN.
Contemporary marketing research / Carl McDaniel, Roger Gates. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Cincinnati, Ohio : London : South-Western ; International Thomson [distributor], 1998
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.83 MCD.
Basic marketing research / Gilbert A. Churchill, Jr.. by
Edition: 3rd. ed..
Material type: Text Text; Format: print
Publication details: Fort Worth, Tx. : The Dryden Bress, Harcourt Brace College Publishers, 1996
Availability: Items available for loan: TUS: Midlands, Main Library (4)Location, call number: Athlone General Lending 658.83 CHU, ...
International journal of research in marketing. by
Material type: Continuing resource Continuing resource; Format: print available online remote; Type of continuing resource: periodical
Publication details: Amsterdam : Elsevier, 1984-
Other title:
  • IJRM
  • Research in marketing
Availability: No items available.
The marketing review.
Material type: Continuing resource Continuing resource; Format: print ; Type of continuing resource: periodical
Publication details: Helensburgh, Scotland : Westburn Publishers, 2000-
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1).
Marketing research in Ireland : theory and practice / Christine Domegan and Declan Fleming. by
Edition: 2nd ed.
Material type: Text Text
Publication details: Dublin : Gill & Macmillan, c2003
Availability: Items available for loan: TUS: Midlands, Main Library (5)Location, call number: Athlone General Lending 658.83 DOM, ...
Marketing research / Peter Chisnall. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : McGraw-Hill, 2001
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.83 CHI, ...
Marketing research : an applied orientation / Naresh K. Malhotra. by Series: Prentice Hall international editions
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. ; London : Prentice Hall, c1999
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.83.
The marketing research process / Len Tiu Wright and Margaret Crimp. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times Prentice Hall, 2000
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.83 WRI. Not available: TUS: Midlands, Main Library: Checked out (1).
The market research audit : a structured self-assessment to analyze the effectiveness of your market research and information gathering functions / Christopher West. by Series: A company self-assessment tool
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times Prentice Hall, 2000
Availability: Items available for loan: TUS: Midlands, Main Library (4)Location, call number: Athlone General Lending 658.83 WES, ...
Marketing research : an applied approach / Naresh Malhotra, David Birks. by Series: Prentice Hall international editions
Edition: European ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times Prentice Hall, 2000
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone CD 658.83 MAL, ...
Marketing research : an applied orientation / Naresh K. Malhotra. by
Edition: 2nd ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : London : Prentice Hall ; Prentice-Hall International (UK), c1996
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.83 MAL, ...
Marketing research. by
Edition: 8th ed. / David A. Aaker.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York ; Chichester : Wiley, 2003
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.83 AAK.
Project evaluation and feasibility analysis for hospitality operations / Kevin Baker. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Melbourne, Vic. : Hospitality, 2000
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 647.94068 BAK, ...
Marketing and market research, by Max K. Adler. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Crosby Lockwood, 1967 (1970 printing)
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.83 ADL.
Doing research projects in marketing, management and consumer research / Chris Hackley. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Routledge, 2003
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.0072 HAC.
Marketing research. by
Edition: 7th ed. / Carl McDaniel, Jr., Roger Gates.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hoboken, N.J. : Wiley, c2007
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone CD 658.83 MCD, ...
Marketing research for managers / Sunny Crouch, Matthew Housden. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Butterworth-Heinemann, 2003
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.83 CRO.
Marketing research / A. Parasuraman, Dhruv Grewal, R. Krishnan. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : Houghton Mifflin, 2003
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.83 PAR.
Exploring marketing research. by
Edition: 9th ed. / William G. Zikmund, Barry J. Babin.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Mason, Ohio : London : Thomson South-Western ; Thomson Learning [distributor], 2006
Availability: Items available for loan: TUS: Midlands, Main Library (4)Location, call number: Athlone General Lending 658.83 ZIK, ...
Marketing research in Ireland : theory and practice / Christine Domegan and Declan Fleming. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Dublin : Gill & Macmillan, c2007
Availability: Items available for loan: TUS: Midlands, Main Library (5)Location, call number: Athlone General Lending 658.839415 DOM, ...
Marketing research : an applied orientation / Naresh K. Malhotra. by
Edition: 5th ed.
Material type: Text Text; Format: print optical disc; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice-Hall, c2007
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone CD 658.83 MAL, ...
Marketing research / Alvin C. Burns, Ronald F. Bush. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006
Availability: Items available for loan: TUS: Midlands, Main Library (4)Location, call number: Athlone CD 658.83 BUR, ...
Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, [Mass.] ; London : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.83 HAI.
The handbook of marketing research : uses, misuses, and future advances / edited by Rajiv Grover, Marco Vriens. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : SAGE, 2006
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.83 GRO.
Doing research projects in marketing, management and consumer research [electronic resource] by Chris Hackley. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: New York, NY : Routledge, 2003
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1).
Consumer behavior / Roger D. Blackwell; Paul W. Miniard; James F. Engel. by
Edition: 10. ed., intern. student ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia: Thomson, South-Western, 2006
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8342 BLA.
The marketing research process. Margaret Crimp. by
Edition: 3rd ed.
Material type: Text Text
Publication details: Prentice Hall, 1990
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.83 CRI.
Basic marketing research / Gilbert A. Churchill. by Series: The Dryden Press series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Fort Worth, Tex. ; London : Dryden, c2001
Other title:
  • Marketing research
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.83 CHU.
Exploring marketing research / William G. Zikmund. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Mason, Ohio : South-Western, 2002
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.83 ZIK.
Marketing research : an aid to decision making / Alan Shao. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : London : South-Western ; International Thomson [distributor], 2001
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.83 SHA.
Exploring marketing research. by
Edition: 10th ed., International ed. / William G. Zikmund, Barry J. Babin.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: [Mason, Ohio?] : South-Western Cengage Learning, c2010
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.83 ZIK.
Marketing research. / David A. Aaker, V. Kumar, George S. Day. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hoboken, N.J. : Chichester : Wiley ; John Wiley [distributor], 2009
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.83 AAK.
Quantitative models in marketing research [electronic resource] / Philip Hans Franses and Richard Paap. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Cambridge, UK ; New York : Cambridge University Press, 2001
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Qualitative research in intelligence and marketing [electronic resource] : the new strategic convergence / Alf H. Walle III. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Westport, Conn. : Quorum Books, 2001
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
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