Marketing research : an aid to decision making / Alan Shao.
Material type: TextPublication details: Cincinnati, Ohio : South-Western ; London : International Thomson [distributor], 2001.Edition: 2nd edDescription: 624p. ; 28 cmISBN:- 9780324074505 (pbk.) :
- 0324074506 :
- 658.83 SHA
- HF5415.2
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.83 SHA (Browse shelf(Opens below)) | 1 | Available | 00210875 |
Includes bibliographical references and index.
1.Part 1.An overview of marketing research -- 1.Marketing research: Initial questions -- 2.Marketing research process overview -- 3.Using computer technology for marketing research -- 4.Marketing research and the Internet -- 5.Secondary data -- 6.Primary data collection: qualitative and observational research -- 7.Primary data collection: survey research -- 8.Attitude measurement and scaling techniques -- 9.Questionnaire design -- 10.Experimentation and test marketing -- 11.Marketing research worldwide -- 12.Fundamentals of statistics and sampling theory -- 13.Preparation of data for analysis -- 14.Descriptive statistics.