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Marketing research : an aid to decision making / Alan Shao.

By: Material type: TextTextPublication details: Cincinnati, Ohio : South-Western ; London : International Thomson [distributor], 2001.Edition: 2nd edDescription: 624p. ; 28 cmISBN:
  • 9780324074505 (pbk.) :
  • 0324074506 :
Subject(s): DDC classification:
  • 658.83 SHA
LOC classification:
  • HF5415.2
Contents:
1.Part 1.An overview of marketing research -- 1.Marketing research: Initial questions -- 2.Marketing research process overview -- 3.Using computer technology for marketing research -- 4.Marketing research and the Internet -- 5.Secondary data -- 6.Primary data collection: qualitative and observational research -- 7.Primary data collection: survey research -- 8.Attitude measurement and scaling techniques -- 9.Questionnaire design -- 10.Experimentation and test marketing -- 11.Marketing research worldwide -- 12.Fundamentals of statistics and sampling theory -- 13.Preparation of data for analysis -- 14.Descriptive statistics.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.83 SHA (Browse shelf(Opens below)) 1 Available 00210875

Includes bibliographical references and index.

1.Part 1.An overview of marketing research -- 1.Marketing research: Initial questions -- 2.Marketing research process overview -- 3.Using computer technology for marketing research -- 4.Marketing research and the Internet -- 5.Secondary data -- 6.Primary data collection: qualitative and observational research -- 7.Primary data collection: survey research -- 8.Attitude measurement and scaling techniques -- 9.Questionnaire design -- 10.Experimentation and test marketing -- 11.Marketing research worldwide -- 12.Fundamentals of statistics and sampling theory -- 13.Preparation of data for analysis -- 14.Descriptive statistics.

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