Marketing research : meaning, measurement and method : a text with cases / Donald S. Tull, Del I. Hawkins.

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Material type: Text

TextPublication details: New York : Macmillan ; London : Collier Macmillan, 1976.Description: xv,736p. : ill., forms ; 24cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.835 TUL- (Browse shelf(Opens below))	1	Available		009236

Includes bibliographies and index.