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Consumer behavior / Roger D. Blackwell; Paul W. Miniard; James F. Engel.

By: Contributor(s): Material type: TextTextPublication details: Australia: Thomson, South-Western, 2006.Edition: 10. ed., intern. student edDescription: XLII, 774 S. : col. ill., graph.; 27cmISBN:
  • 0324271972
  • 9780324378320
  • 9780324271973
  • 0324378327
Subject(s): DDC classification:
  • 658.8342 BLA
Contents:
Part 1.Introduction to consumer behavior 1 -- 1.Consumer behaviour and consumer research -- 2.Creating marketing strategies for customer-centric organizations -- Part 2.Consumer decision makingn -- 3.The consumer decision process -- 4.Pre-purchase processes: need recognition, search, and evaluation -- 5.Purchase -- 6.Post-purchase processes: consumption and post-consumption evaluations -- Part 3.Individual determinants of consumer behavior -- 7.Demographics, psychographics, and personality -- 8.Consumer motivation -- 9.Consumer knowledge -- 10.Consumer beliefs, feelings, attitudes, and intentions -- Part 4.Environmental influences on consumer behavior -- 11.Culture, ethnicity, and social class -- 12.Family and household influences -- 13.Group and personal influence -- Part 5.Influencing consumer behavior -- 14.Making contact -- 15.Shaping consumers' opinions -- 16.Helping consumers to remember.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8342 BLA (Browse shelf(Opens below)) 1 Available 00210887

Frühere Ausg. u.d.T.: Engel, James: Consumer behavior.

Part 1.Introduction to consumer behavior 1 -- 1.Consumer behaviour and consumer research -- 2.Creating marketing strategies for customer-centric organizations -- Part 2.Consumer decision makingn -- 3.The consumer decision process -- 4.Pre-purchase processes: need recognition, search, and evaluation -- 5.Purchase -- 6.Post-purchase processes: consumption and post-consumption evaluations -- Part 3.Individual determinants of consumer behavior -- 7.Demographics, psychographics, and personality -- 8.Consumer motivation -- 9.Consumer knowledge -- 10.Consumer beliefs, feelings, attitudes, and intentions -- Part 4.Environmental influences on consumer behavior -- 11.Culture, ethnicity, and social class -- 12.Family and household influences -- 13.Group and personal influence -- Part 5.Influencing consumer behavior -- 14.Making contact -- 15.Shaping consumers' opinions -- 16.Helping consumers to remember.

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