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Marketing services : competing through quality / Leonard L. Berry, A. Parasuraman. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1991
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8 BER, ...
Readings in strategic marketing / [edited by] Barton A. Weitz, Robin Wensley. by Series: The Dryden Press series in marketing
Material type: Text Text
Publication details: Dryden, c1988
Availability: Items available for loan: TUS: Midlands, Main Library (5)Location, call number: Athlone General Lending 658.802 WEI, ...
Marketing management / Geoff Lancaster, Lester Massingham. by
Material type: Text Text
Publication details: London ; New York : McGraw-Hill, c1993
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 LAN.
International marketing strategy / Frank Bradley. by
Edition: 2nd ed.
Material type: Text Text
Publication details: London : Prentice Hall, 1995
Availability: Items available for loan: TUS: Midlands, Main Library (4)Location, call number: Athlone General Lending 658.848 BRA, ...
International marketing strategy. Frank Bradley. by
Material type: Text Text
Publication details: Prentice Hall International, 1991
Availability: Items available for loan: TUS: Midlands, Main Library (4)Location, call number: Athlone General Lending 658.848 BRA, ...
Marketing strategy and management. Michael J. Baker. by
Edition: 2nd ed.
Material type: Text Text
Publication details: Macmillan, 1992
Availability: Items available for loan: TUS: Midlands, Main Library (4)Location, call number: Athlone General Lending 658.8 BAK, ...
Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage / Linden Brown and Malcolm H.B. McDonald. by
Material type: Text Text
Publication details: Basingstoke : Macmillan, 1994
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.80094 BRO, ... Not available: TUS: Midlands, Main Library: Checked out (1).
Strategic market management / David A. Aaker. by
Edition: 4th ed.
Material type: Text Text
Publication details: New York ; Chichester : Wiley, c1995
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 658.8 AAK, ...
Strategic market management. David A. Aaker. by
Edition: 3rd ed.
Material type: Text Text
Publication details: Wiley, c1992
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8 AAK, ...
Services marketing / Helen Woodruffe. by Series: M & E
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Pitman, 1995
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.802 WOO.
The challenge of strategic management / David Faulkner and Gerry Johnson. by Series: The Cranfield Management research series | The Cranfield Management Research series
Material type: Text Text
Publication details: London : Kogan Page [with] Cranfield School of Management, 1992
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.4012 FAU.
European business and marketing : strategic issues / Phil Harris and Frank McDonald. by
Material type: Text Text
Publication details: London : Paul Chapman, c1994
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.848 HAR, ...
Direct marketing / editor, Mary Lawlor. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Dublin : Oak Tree, 1998
Availability: Items available for loan: TUS: Midlands, Main Library (6)Location, call number: Athlone General Lending 658.84 LAW, ...
Itnernational marketing : a global perspective / Hans Muhlbacher, Lee Dahringer, Helmuth Leihs. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : International Thomson Business, 1999
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.848 MUL, ...
International marketing strategy : analysis, development and implementation. by
Edition: 2nd ed. / Isobel Doole and Robin Lowe.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : International Thomson Business, 1999
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.848 DOO.
Mastering marketing : the complete MBA companion in marketing. by Series: FT mastering series
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Financial Times, 1999
Other title:
  • Mastering marketing
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 DIC.
Strategic advertising management. by
Edition: 2nd ed. / Larry Percy, Richard Elliott.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Oxford University Press, c2005
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.82 LAR.
From brand vision to brand evaluation : strategically building and sustaining brands / Leslie de Chernatony. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Butterworth-Heinemann, 2001
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.827 DEC, ...
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner. by Series: McGraw-Hill higher education
Edition: 2nd ed.
Material type: Text Text
Publication details: Boston ; London : Irwin/McGraw-Hill, c2000
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.812 ZEI.
Strategic market planning : Problems and analytical approches / Derek F. Abell, John S. Hammond. by
Material type: Text Text
Publication details: London : Prentice-Hall International, c1979
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 658.8 ABE, ...
Marketing management and strategy / Peter Doyle. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Prentice Hall, 1998
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 DOY.
The marketing plan / William A. Cohen. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York ; Chichester : Wiley, 2005
Availability: Not available: TUS: Midlands, Main Library: In transit (1).
The brand gym : a programme of six workouts to boost brand and business performance / David Taylor. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Chichester : Wiley, 2002
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.827 TAY.
Brand alchemy : developing successful brands from the inside out / by Susanna Mitterer and Nick Brice ; edited by Francis Pearce. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Blackrock, Co. Dublin : Blackhall Publishing, 2007
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.827 MIT.
The pricing and revenue management of services / Irene C.L. Ng. by Series: Routledge advances in management and business studies | Routledge advances in management and business studies ; 36
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Routledge, 2007
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.1554 NG.
Marketing strategy and competitive positioning. by
Edition: 4th ed. / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times Prentice Hall, 2008
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.802 HOO, ...
The 22 immutable laws of branding / Al Ries and Laura Ries. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : [Profile], [2004]
Other title:
  • Twenty-two immutable laws of branding
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.827 RIE, ...
The art of the pitch : persuasion and presentation skills that win business / Peter Coughter. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York ; Basingstoke : Palgrave Macmillan, 2012
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.452 COU.
Strategic marketing : creating competitive advantage / Douglas West, John Ford and Essam Ibrahim. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Oxford University Press, 2010
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8101 WES.
Strategic marketing : creating competitive advantage / Douglas West, John Ford, Essam Ibrahim. by
Edition: Third edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Oxford : Oxford University Press 2015
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.802 WES.
The Oxford handbook of strategic sales and sales management / edited by David W. Cravens, Kenneth Le Meunier-FitzHugh and Nigel F. Piercy. by Series: Oxford handbooks
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Oxford University Press, 2011
Other title:
  • Strategic sales and sales management
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8 CRA, ...
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