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The art of the pitch : persuasion and presentation skills that win business / Peter Coughter.

By: Material type: TextTextPublication details: New York ; Basingstoke : Palgrave Macmillan, 2012.Edition: 1st edDescription: x, 240 p. ; 25 cmISBN:
  • 9780230120518 (hbk.) :
  • 9780230120518 (hardcover)
Subject(s): DDC classification:
  • 658.452 COU
LOC classification:
  • HF5718.22 .C68 2012
Contents:
Everything is a presentation -- It\'s not about you -- How we connect -- The power of emotion -- How to be -- Authenticity -- Death by deck -- Organizing the presentation -- Rehearse, rehearse, rehearse -- Punctuation -- You never know -- Standing up.
Summary: Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.452 COU (Browse shelf(Opens below)) 1 Available 218999

"An Advertising Age book."

Includes bibliographical references and index.

Everything is a presentation -- It\'s not about you -- How we connect -- The power of emotion -- How to be -- Authenticity -- Death by deck -- Organizing the presentation -- Rehearse, rehearse, rehearse -- Punctuation -- You never know -- Standing up.

Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.

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