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International marketing strategy : analysis, development and implementation / Isobel Doole and Robin Lowe. by
Edition: New ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Thomson Learning, 2001
Availability: Items available for loan: TUS: Midlands, Main Library (6)Location, call number: Athlone General Lending 658.848 DOO, ...
Management : theory and practice / G. A. Cole. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : DP, 1996
Availability: Items available for loan: TUS: Midlands, Main Library (5)Location, call number: Athlone General Lending 658 COL, ...
Corporate financial management / Glen Arnold. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times Prentice Hall, 2002
Availability: Items available for loan: TUS: Midlands, Main Library (4)Location, call number: Athlone General Lending 658.15 ARN, ...
Project management : planning and control techniques / by Rory Burke. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Chichester : Wiley, c1999
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 658.404 BUR, ...
The visionary package : using packaging to build effective brands / Herbert Meyers and Richard Gerstman. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Basingstoke : Palgrave Macmillan, 2005
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.823 MEY.
Foundation marketing / Liz Hill & Terry O'Sullivan. by Series: Modular texts in business and economics | Modular texts in business and economics
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times Prentice Hall, 2004
Other title:
  • Marketing
Availability: Items available for loan: TUS: Midlands, Main Library (7)Location, call number: Athlone General Lending 658.8 HIL, ...
Mastering financial management / John Whiteley. by Series: Palgrave master series | Palgrave master series
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Basingstoke : Palgrave Macmillan, 2004
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.15 WHI, ...
Information systems management in practice / Barbara C. McNurlin, Ralph H. Sprague, Jr. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2004
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.4038 MCN, ...
Multinational financial management / Alan C. Shapiro. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : Wiley, c2003
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.1599 SHA.
Understanding learning at work / edited by David Boud and John Garrick. by
Material type: Text Text; Format: print available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Routledge, 1999
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.3124 BOU, ...
Marketing research : an applied orientation / Naresh K. Malhotra. by Series: Prentice Hall international editions
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. ; London : Prentice Hall, c1999
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.83.
Gower handbook of quality management. by
Edition: 3rd ed. / edited by Matt Seaver.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Aldershot : Gower, c2003
Other title:
  • Handbook of quality management
Availability: Not available: TUS: Midlands, Main Library: In transit (1).
Introduction to information technology / Efraim Turban, R. Kelly Rainer, Jr., Richard E. Potter. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hoboken, N.J. : Wiley, c2003
Availability: Items available for loan: TUS: Midlands, Main Library (4)Location, call number: Athlone CD 658.05 TUR, ...
Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Fort Worth, Tex. ; London : Harcourt College, c2001
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8 HUT, ...
Introduction to information systems / James A. O'Brien. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Chicago, Ill. ; London : Irwin, c1997
Availability: Items available for loan: TUS: Midlands, Main Library (5)Location, call number: Athlone General Lending 658.4038 OBR, ...
Persuasion in advertising [electronic resource] / John O'Shaughnessy and Nicholas Jackson O'Shaughnessy. by
Edition: 1st ed.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Routledge, 2004
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 659.1 OSH, ...
Selling and sales management / David Jobber and Geoff Lancaster. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times Prentice Hall, 2003
Availability: Items available for loan: TUS: Midlands, Main Library (4)Location, call number: Athlone General Lending 658.8 JOB, ...
The emergence of modern marketing / editors, Roy Church, Andrew Godley. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Frank Cass, 2003
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8009034 CHU.
Market driven strategy : processes for creating value. George S. Day ; with a new introduction. by
Edition: New ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York ; London : Free, 1999
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.802 DAY.
Internal marketing : the tools and concepts for change / Pervaiz K. Ahmed and Mohammed Rafiq. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Butterworth-Heinemann, 2002
Other title:
  • Tools and concepts for customer-focused management
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.802 AHM, ...
Handbook of marketing and society / edited by Paul N. Bloom and Gregory T. Gundlach. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : SAGE, 2000
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.802 BLO.
Advertising, promotion and supplemental aspects of integrated marketing communications / Terence A. Shimp. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Cincinnati, Ohio : London : South-Western ; Thomson Learning [distributor], 2002
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.82 SHI.
Beyond logos : new definitions of corporate identity / Clare Dowdy. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Mies ; Hove : RotoVision, [2003]
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 745.2 DOW.
Principles of corporate finance / Richard A. Brealey, Stewart C. Myers. by Series: The McGraw-Hill/Irwin series in finance, insurance, and real | McGraw-Hill/Irwin series in finance, insurance, and real estate
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, [Mass.] ; London : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone CD 658.15 BRE, ...
Total branding by design : how to make your brand's packaging more effective / Paul Southgate. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Kogan Page, 1995
Availability: Items available for loan: TUS: Midlands, Main Library (4)Location, call number: Athlone General Lending 658.827 SOU, ...
The advertising handbook / Sean Brierley. by Series: Media practice | Media practice
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Routledge, 2001
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 659.1 BRI.
Managing with total quality management : theory and practice / Adrian Wilkinson ... [et al.]. by Series: Management, work and organisations | Macmillan business | Management, work and organisations
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Basingstoke : Macmillan, 1998
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.4 WIL, ...
Wired marketing : energizing business for e-Commerce / Glenn Hardaker and Gary Graham. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York ; Chichester : Wiley, 2001
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.84 HAR.
The balanced scorecard : translating strategy into action / Robert S. Kaplan, David P. Norton. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : Harvard Business Review, c1996
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.4012 KAP.
Exploring corporate strategy. by
Edition: 7th ed. / Gerry Johnson, Kevan Scholes, Richard Whittington.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times Prentice Hall, 2005
Availability: Items available for loan: TUS: Midlands, Main Library (5)Location, call number: Athlone General Lending 658.4012 JOH, ...
Introduction to information systems : essentials for the internetworked E-business enterprise / James A. O'Brien. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, [Mass.] ; London : McGraw-Hill/Irwin, c2001
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.4038 OBR.
Understanding marketing / Mark A. P. Davies. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Prentice Hall, 1998
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8 DAV, ...
Marketing management and strategy / Peter Doyle. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times Prentice Hall, 2001
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 DOY.
Principles of services marketing / Adrian Palmer. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : McGraw-Hill, 2001
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 658.8 PAL, ...
Total relationship marketing / Evert Gummesson. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Butterworth-Heinemann, 2002
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.812 GUM.
Principles of marketing / Philip Kotler, Gary Armstrong. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. ; London : Prentice Hall International, c2001
Availability: Items available for loan: TUS: Midlands, Main Library (10)Location, call number: Athlone CD 658.8 KOT, ...
Marketing : principles and practice / Dennis Adcock ... [et al.]. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Pitman, 1998
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8 ADC, ...
Gower handbook of management skills / edited by Dorothy M. Stewart. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Aldershot : Gower, 1998
Other title:
  • Handbook of management skills
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.4 STE.
Quantitative techniques / Terry Lucey. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Continuum, 2002
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.400151 LUC, ...
International dimensions of marketing / Vern Terpstra, Lloyd Russow. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Cincinnati, Ohio : London : South-Western ; International Thomson [distributor], 1999
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.848 TER.
The marketing research process / Len Tiu Wright and Margaret Crimp. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times Prentice Hall, 2000
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.83 WRI. Not available: TUS: Midlands, Main Library: Checked out (1).
The market research audit : a structured self-assessment to analyze the effectiveness of your market research and information gathering functions / Christopher West. by Series: A company self-assessment tool
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times Prentice Hall, 2000
Availability: Items available for loan: TUS: Midlands, Main Library (4)Location, call number: Athlone General Lending 658.83 WES, ...
Operations management / Nigel Slack, Stuart Chambers, Robert Johnston. by
Edition: 3rd ed.
Material type: Text Text; Format: print festschrift ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times Prentice Hall, 2001
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 658.5, ...
Information technology for management / Henry C. Lucas. by Series: McGraw-Hill international editions. Management information systems series
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York ; London : McGraw-Hill, c1997
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.4038 LUC.
Management information systems : solving business problems with information technology / J. Post, D. Anderson. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Chicago, Ill. : Irwin, 1996
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.4038 POS.
Marketing research : an applied approach / Naresh Malhotra, David Birks. by Series: Prentice Hall international editions
Edition: European ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times Prentice Hall, 2000
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone CD 658.83 MAL, ...
Services marketing : people, technology, strategy / Christopher Lovelock. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2001
Availability: Items available for loan: TUS: Midlands, Main Library (6)Location, call number: Athlone General Lending 658.8 LOV, ...
Pictorial metaphor in advertising / Charles Forceville. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Routledge, 1998
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 808 FOR, ...
Operations management / Nigel Slack ... [et al.]. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Pitman, 1998
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.5 SLA, ...
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Essentials of marketing / Jim Blythe. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times Prentice Hall, 2001
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8 BLY, ...
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