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Foundation marketing / Liz Hill & Terry O'Sullivan.

By: Contributor(s): Material type: TextTextSeries: Modular texts in business and economics | Modular texts in business and economicsPublication details: Harlow : Financial Times Prentice Hall, 2004.Edition: 3rd edDescription: xiii, 485 p. : ill. ; 25 cmISBN:
  • 9780273655329 (pbk.) :
  • 0273655329(pbk.)
Other title:
  • Marketing [Other title]
Subject(s): DDC classification:
  • 658.8 HIL
LOC classification:
  • HF5415 .H5166 2004
Contents:
1.Introduction to marketing -- 2.Marketing in the real world -- 3.The marketing environment -- 4.Buyer behaviour -- 5.Marketing research -- 6.Target marketing -- 7.Product -- 8.New product development -- 9.Price -- 10.Distribution -- 11.Promotion - introduction, advertising, and direct marketing -- 12.Promotion -- selling, sales promtion and public relations -- 13.International marketing -- 15.Strategic marketing management -- planning, organisation and control.
Summary: This concise introduction to marketing includes activities, cases and questions and covers the Internet and marketing information systems. It also includes material on ethics and relationship marketing.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 HIL (Browse shelf(Opens below)) 1 Available 00210904
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 HIL (Browse shelf(Opens below)) 1 Available 00210876
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 HIL (Browse shelf(Opens below)) 1 Available 208301
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 HIL (Browse shelf(Opens below)) 1 Available 208302
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 HIL (Browse shelf(Opens below)) 1 Available 203553
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 HIL (Browse shelf(Opens below)) 1 Available 121486
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 HIL (Browse shelf(Opens below)) 1 Available 122843

Previous ed.: published as Marketing. London: Longman, 1999.

Previous ed.: published as Marketing. Harlow : Longman, 1999.

Includes index.

Includes bibliographical references and index.

1.Introduction to marketing -- 2.Marketing in the real world -- 3.The marketing environment -- 4.Buyer behaviour -- 5.Marketing research -- 6.Target marketing -- 7.Product -- 8.New product development -- 9.Price -- 10.Distribution -- 11.Promotion - introduction, advertising, and direct marketing -- 12.Promotion -- selling, sales promtion and public relations -- 13.International marketing -- 15.Strategic marketing management -- planning, organisation and control.

This concise introduction to marketing includes activities, cases and questions and covers the Internet and marketing information systems. It also includes material on ethics and relationship marketing.

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