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Pictorial metaphor in advertising / Charles Forceville.

By: Material type: TextTextPublication details: London : Routledge, 1998.Description: x, 233p. : ill., facsims. ; 24 cmISBN:
  • 9780415186766 (pbk.) :
  • 0415186765
Subject(s): DDC classification:
  • 808 FOR
Summary: Forceville argues that metaphor can also occur in pictures, as well as verbal and cognitive dimensions. He draws on studies from various disciplines to propose a model for identification, classification, and analysis of 'pictorial metaphors'.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 808 FOR (Browse shelf(Opens below)) 1 Available 124673
Long Loan TUS: Midlands, Main Library Athlone General Lending 808 FOR (Browse shelf(Opens below)) 1 Available 120321

Originally published: 1996.

Includes bibliographical references (p. 223-230) and index.

Forceville argues that metaphor can also occur in pictures, as well as verbal and cognitive dimensions. He draws on studies from various disciplines to propose a model for identification, classification, and analysis of 'pictorial metaphors'.

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