Pictorial metaphor in advertising / Charles Forceville.
Material type: TextPublication details: London : Routledge, 1998.Description: x, 233p. : ill., facsims. ; 24 cmISBN:- 9780415186766 (pbk.) :
- 0415186765
- 808 FOR
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 808 FOR (Browse shelf(Opens below)) | 1 | Available | 124673 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 808 FOR (Browse shelf(Opens below)) | 1 | Available | 120321 |
Originally published: 1996.
Includes bibliographical references (p. 223-230) and index.
Forceville argues that metaphor can also occur in pictures, as well as verbal and cognitive dimensions. He draws on studies from various disciplines to propose a model for identification, classification, and analysis of 'pictorial metaphors'.