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Principles of marketing / Philip Kotler, Gary Armstrong.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. ; London : Prentice Hall International, c2001.Edition: 9th edDescription: 1 v. (various pagings) : col. ill., facsims. (chiefly col.), col. port. ; 28 cmISBN:
  • 9780130263124
  • 0130283290 (pbk.)
Subject(s): DDC classification:
  • 658.8 KOT
LOC classification:
  • HF5414 .K636 2001
Summary: This book shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings. It provides real examples showing the major decisions that marketing managers face.
Holdings
Item type Current library Call number Vol info Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 KOT (Browse shelf(Opens below)) 1 Available 118040
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 KOT (Browse shelf(Opens below)) 1 Available 118714
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 KOT (Browse shelf(Opens below)) 1 Available 123338
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 KOT (Browse shelf(Opens below)) 1 Available 118348
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 KOT (Browse shelf(Opens below)) 1 Available 00214447
Long Loan TUS: Midlands, Main Library Athlone CD 658.8 KOT (Browse shelf(Opens below)) CD 215 1 Available 118041
Long Loan TUS: Midlands, Main Library Athlone CD 658.8 KOT (Browse shelf(Opens below)) CD 215 1 Available 118346
Long Loan TUS: Midlands, Main Library Athlone CD 658.8 KOT (Browse shelf(Opens below)) CD 229 Available 118898
Long Loan TUS: Midlands, Main Library Athlone CD 658.8 KOT (Browse shelf(Opens below)) CD 234 Available 118720
Long Loan TUS: Midlands, Main Library Athlone CD 658.8 KOT (Browse shelf(Opens below)) CD 458 Available 123341

Previous ed.: 1999.

CD-ROM in back pocket.

Includes bibliographical references and index.

This book shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings. It provides real examples showing the major decisions that marketing managers face.

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