Principles of marketing / Philip Kotler, Gary Armstrong.
Material type: TextPublication details: Upper Saddle River, N.J. ; London : Prentice Hall International, c2001.Edition: 9th edDescription: 1 v. (various pagings) : col. ill., facsims. (chiefly col.), col. port. ; 28 cmISBN:- 9780130263124
- 0130283290 (pbk.)
- 658.8 KOT
- HF5414 .K636 2001
Item type | Current library | Call number | Vol info | Copy number | Status | Date due | Barcode | |
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Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 KOT (Browse shelf(Opens below)) | 1 | Available | 118040 | |||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 KOT (Browse shelf(Opens below)) | 1 | Available | 118714 | |||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 KOT (Browse shelf(Opens below)) | 1 | Available | 123338 | |||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 KOT (Browse shelf(Opens below)) | 1 | Available | 118348 | |||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 KOT (Browse shelf(Opens below)) | 1 | Available | 00214447 | |||
Long Loan | TUS: Midlands, Main Library Athlone CD | 658.8 KOT (Browse shelf(Opens below)) | CD 215 | 1 | Available | 118041 | ||
Long Loan | TUS: Midlands, Main Library Athlone CD | 658.8 KOT (Browse shelf(Opens below)) | CD 215 | 1 | Available | 118346 | ||
Long Loan | TUS: Midlands, Main Library Athlone CD | 658.8 KOT (Browse shelf(Opens below)) | CD 229 | Available | 118898 | |||
Long Loan | TUS: Midlands, Main Library Athlone CD | 658.8 KOT (Browse shelf(Opens below)) | CD 234 | Available | 118720 | |||
Long Loan | TUS: Midlands, Main Library Athlone CD | 658.8 KOT (Browse shelf(Opens below)) | CD 458 | Available | 123341 |
Previous ed.: 1999.
CD-ROM in back pocket.
Includes bibliographical references and index.
This book shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings. It provides real examples showing the major decisions that marketing managers face.