Total relationship marketing / Evert Gummesson.

By:

Gummesson, Evert, 1936-

Material type: Text

TextPublication details: Oxford : Butterworth-Heinemann, 2002.Edition: 2nd edDescription: 320p. : ill. ; 25 cmISBN:

9780750654074 (pbk.) :
0750654074

Subject(s):

DDC classification:

658.812 GUM

LOC classification:

HF5415.55

Summary: Gummesson provides encyclopaedic coverage on current thinking on total relationship marketing. He broadens the debate on marketing management by analysing it in terms of relationships, networking and interaction.

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.812 GUM (Browse shelf(Opens below))	1	Available		121104

Previous ed.: 1999.

Includes bibliographical references and index.

Gummesson provides encyclopaedic coverage on current thinking on total relationship marketing. He broadens the debate on marketing management by analysing it in terms of relationships, networking and interaction.