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Marketing management and strategy / Peter Doyle.

By: Material type: TextTextPublication details: Harlow : Financial Times Prentice Hall, 2001.Edition: 3rd edDescription: 500p. : ill., port. ; 25 cmISBN:
  • 9780273651505 (pbk.) :
  • 0273651501 (pbk) :
Subject(s): DDC classification:
  • 658.8 DOY
LOC classification:
  • HF5415.13 .D753 2001
Summary: This MBA or short course text assumes familiarity with the operations of the firm and is therefore suited to those with prior work experience. Its case studies include top global companies such as Coca Cola, Shell, IBM and Phillips.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 DOY (Browse shelf(Opens below)) 1 Available 118430

Previous ed.: 1998.

Includes bibliographical references and index.

This MBA or short course text assumes familiarity with the operations of the firm and is therefore suited to those with prior work experience. Its case studies include top global companies such as Coca Cola, Shell, IBM and Phillips.

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