Marketing management and strategy / Peter Doyle.
Material type: TextPublication details: Harlow : Financial Times Prentice Hall, 2001.Edition: 3rd edDescription: 500p. : ill., port. ; 25 cmISBN:- 9780273651505 (pbk.) :
- 0273651501 (pbk) :
- 658.8 DOY
- HF5415.13 .D753 2001
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 DOY (Browse shelf(Opens below)) | 1 | Available | 118430 |
Previous ed.: 1998.
Includes bibliographical references and index.
This MBA or short course text assumes familiarity with the operations of the firm and is therefore suited to those with prior work experience. Its case studies include top global companies such as Coca Cola, Shell, IBM and Phillips.