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Irish marketing journal. IMJ
Material type: Continuing resource; Format:
print
; Type of continuing resource:
periodical
Publication details: Kilmacanogue, Co. Wicklow: Bell Rock Communications Group, 1974-
Availability: Items available for loan: TUS: Midlands, Main Library (1).
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Strategic advertising management. by
Edition: 2nd ed. / Larry Percy, Richard Elliott.
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Publication details: Oxford : Oxford University Press, c2005
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.82 LAR.
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Introduction to marketing communications / Moriarty, Burnett. by
Edition: 5th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Publication details: Englewood Cliffs, N.J. ; Hemel Hempstead : Prentice Hall, 1997
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8342 MOW.
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Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt. by
- Williams, Jerome D, 1947-
- Lee, Wei-Na, 1957-
- Haugtvedt, Curtis P, 1958-
- Williams, Jerome D, 1947- [editor]
- Lee, Wei-Na, 1957- [editor]
- Haugtvedt, Curtis P, 1958- [editor]
Series: Advertising and consumer psychology
Material type: Text; Format:
print
available online
; Literary form:
Not fiction
Publisher: Mahwah, New Jersey : Lawrence Erlbaum 2004
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 659.108 WIL, ...
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How brands become icons : the principles of cultural branding / Douglas B. Holt. by
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Publication details: Boston, Mass. : London : Harvard Business School ; McGraw-Hill [distributor], 2004
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.827 HOL, ...
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Festive : the art and design of promotional mailing / Scott Witham. by
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Publication details: Hove : RotoVision, 2002
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.812 WIT.
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Marketing communications / John Egan. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London : Thomson Learning, 2007
Availability: Items available for loan: TUS: Midlands, Main Library (4)Location, call number: Athlone General Lending 658.802 EGA, ... Not available: TUS: Midlands, Main Library: Checked out (1).
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Marketing plans : how to prepare them, how to use them / Malcolm McDonald. by
Edition: 6th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Publication details: Amsterdam ; London : Elsevier Butterworth-Heinemann, 2007
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.802 MCD.
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The library marketing toolkit / Ned Potter. by
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Publication details: London : Facet, 2012
Other title: - Library marketing tool kit
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 021.7 POT.
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The 22 immutable laws of branding / Al Ries and Laura Ries. by
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Publication details: London : [Profile], [2004]
Other title: - Twenty-two immutable laws of branding
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.827 RIE, ...
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Marketing communications : an integrated approach. PR Smith & Ze Zook. by
Edition: 5th ed. / P.R. Smith & Ze Zook.
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Publication details: London : Kogan Page, 2011
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.802 SMI. Not available: TUS: Midlands, Main Library: Checked out (1).
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Building a brand [electronic resource] : an Emerald guide. by
Material type: Text; Format:
electronic
available online
; Literary form:
Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2004
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
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