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Subliminal persuasion [electronic resource] : influence & marketing secrets they don't want you to know / Dave Lakhani.

By:

Lakhani, Dave, 1965-

Contributor(s):

ProQuest (Firm)

Material type: Text

TextPublication details: Hoboken, N.J. : John Wiley & Sons, c2008.Description: xxii, 202 pSubject(s):

Genre/Form:

Electronic books.

DDC classification:

658.8001/9 22

LOC classification:

HF5827.9 .L35 2008

Online resources:

Click to View

Contents:

Creating message contagion -- Leverage applied propaganda -- Position and package your legend -- Control the emotion and the content -- Get a real endorsement -- Understand beliefs and true believers -- Harness the power of the people's media -- Deliver the experience -- The subliminal power of words -- Creating a cult following -- Seduction.

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Ebook	TUS: Midlands, Main Library Athlone Online	eBook (Browse shelf(Opens below))	Available

Includes bibliographical references (p. 191-194) and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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