Advertising and promotion management / John R. Rossiter, Larry Percy.
Material type: TextSeries: McGraw-Hill series in marketing | McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, 1987.Description: xix, 647 p. : ill. ; 25 cmISBN:- 9780070539075 :
- 0070539073 :
- 659.1 ROS
- HF5821 .R65 1987
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 659.1 ROS (Browse shelf(Opens below)) | 1 | Available | 215103 |
Includes bibliographies and indexes.