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The library marketing toolkit / Ned Potter.

By: Material type: TextTextPublication details: London : Facet, 2012.Description: xxii, 218 p. : ill. ; 24 cmISBN:
  • 9781856048064 (pbk.) :
  • 1856048063 (pbk.) :
Other title:
  • Library marketing tool kit
Subject(s): DDC classification:
  • 021.7 POT
LOC classification:
  • Z716.3 .P6 2012
Contents:
1.Seven key concepts for marketing libraries -- 2.Strategic marketing -- 3.The library brand -- 4.Marketing and the library building -- 5.An introduction to online marketing -- 6.Marketing with social media -- 7.Marketing with new technologies -- 8.Marketing and people -- 9.Internal marketing -- 10.Library advocacy as marketing -- 11.Marketing special collections and archives.
Summary: This practical guide offers coverage of every element of library marketing and branding for all sectors, including archives and academic, public and special libraries.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 021.7 POT (Browse shelf(Opens below)) 1 Available 215796

Includes bibliographical references and index.

1.Seven key concepts for marketing libraries -- 2.Strategic marketing -- 3.The library brand -- 4.Marketing and the library building -- 5.An introduction to online marketing -- 6.Marketing with social media -- 7.Marketing with new technologies -- 8.Marketing and people -- 9.Internal marketing -- 10.Library advocacy as marketing -- 11.Marketing special collections and archives.

This practical guide offers coverage of every element of library marketing and branding for all sectors, including archives and academic, public and special libraries.

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