The library marketing toolkit / Ned Potter.
Material type: TextPublication details: London : Facet, 2012.Description: xxii, 218 p. : ill. ; 24 cmISBN:- 9781856048064 (pbk.) :
- 1856048063 (pbk.) :
- Library marketing tool kit
- 021.7 POT
- Z716.3 .P6 2012
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 021.7 POT (Browse shelf(Opens below)) | 1 | Available | 215796 |
Includes bibliographical references and index.
1.Seven key concepts for marketing libraries -- 2.Strategic marketing -- 3.The library brand -- 4.Marketing and the library building -- 5.An introduction to online marketing -- 6.Marketing with social media -- 7.Marketing with new technologies -- 8.Marketing and people -- 9.Internal marketing -- 10.Library advocacy as marketing -- 11.Marketing special collections and archives.
This practical guide offers coverage of every element of library marketing and branding for all sectors, including archives and academic, public and special libraries.