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Advertising and promotion management / John R. Rossiter, Larry Percy.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill series in marketing | McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, 1987.Description: xix, 647 p. : ill. ; 25 cmISBN:
  • 9780070539075 :
  • 0070539073 :
Subject(s): DDC classification:
  • 659.1 ROS
LOC classification:
  • HF5821 .R65 1987
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 659.1 ROS (Browse shelf(Opens below)) 1 Available 215103

Includes bibliographies and indexes.

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