Get up to speed with online marketing : how to use websites, blogs, social networking and much more / Jon Reed.

By:

Reed, Jon, 1971-

Material type: Text

TextPublication details: Harlow : Financial Times Prentice Hall, 2011.Description: xiii, 250 p. : ill. ; 24 cmISBN:

9780273732648 (pbk.) :
9780273732648 (pbk.)

Subject(s):

DDC classification:

658.872 REE

LOC classification:

HF5415.1265 .R43 2011

Contents:

Part 1.Get strategic -- 1.Online marketing -- 2.Your online marketing plan -- Part 2.Get online -- 3.Establish a web presence -- 4.Boost your search engine rankings -- 5.Engage with email -- Part 3.Get creative -- 6.Build a blog -- 7.Podcast for profit -- 8.Lights, cameera, action! -- 9.Show, don\'t tell -- Part 4.Get out of there -- 10.Building a community -- 11.Find fans on facebook -- 12.Create credibility on LinkedIn -- 13.Tap into Twitter -- 14.Jack into the matrix -- 15.Pass it on -- Part 5.Get help -- 16.Do you need a consultant?

Summary: Illustrated with case studies detailing entrepreneurs who have transformed their businesses with social media marketing, this inspiring and informative book shows readers what works, why it works, and how to use it to promote their own business.

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.872 REE (Browse shelf(Opens below))	1	Available		217501

Includes index.

Illustrated with case studies detailing entrepreneurs who have transformed their businesses with social media marketing, this inspiring and informative book shows readers what works, why it works, and how to use it to promote their own business.