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Relationship marketing : creating stakeholder value / Martin Christopher, Adrian Payne, David Ballantyne. by
Edition: [Rev. ed.].
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Butterworth-Heinemann, 2002
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 CHR.
Principles of services marketing / Adrian Palmer. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : McGraw-Hill, c2005
Availability: Items available for loan: TUS: Midlands, Main Library (5)Location, call number: Athlone General Lending 658.8 PAL, ...
E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. ; London : Addison-Wesley, 2004
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.872 LAU.
Project evaluation and feasibility analysis for hospitality operations / Kevin Baker. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Melbourne, Vic. : Hospitality, 2000
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 647.94068 BAK, ...
Case book to accompany E-commerce : business, technology, society, second edition / Kenneth C. Laudon, Carol Guercio Traver. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson/Addison Wesley, 2005
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.872 LAU.
Cases in marketing management and strategy : volume 4 / edited by Catherine KilBride and Gerry Mortimer. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Dublin : The Marketing Institute, 2005
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 KIL.
Marketing your veterinary practice / Shawn P. Messonnier. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: St. Louis : Mosby, -c1997
Availability: Items available for loan: TUS: Midlands, Main Library (5)Location, call number: Athlone General Lending 636.0890688 MES, ...
Managing and marketing technology / David Ford and Michael Saren. by
Edition: [2nd] ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Thomson Learning, 2001
Other title:
  • Technology strategy for business
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.4062 FOR, ...
Marketing communications / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times Prentice Hall, 2004
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.802 DEP.
Behavioural studies for marketing and business. by
Material type: Text Text
Publication details: Hutchinson Education, 1989
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 658.80019 SPO, ...
Strategic market planning : Problems and analytical approches / Derek F. Abell, John S. Hammond. by
Material type: Text Text
Publication details: London : Prentice-Hall International, c1979
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 658.8 ABE, ...
Affiliate selling : building revenue on the Web / Greg Helmstetter and Pamela Metivier. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York ; Chichester : Wiley, 2000
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.800254678 HEL.
Behavioural aspects of marketing / Keith C. Williams. by Series: The marketing series
Material type: Text Text; Format: print
Publication details: Oxford: Butterworth-Heinemann, 1981
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8342 WIL, ...
The customer continuum : strategic key account development / Deiric McCann. by Series: Irish management briefings | Irish management briefings
Material type: Text Text
Publication details: Dublin : Oak Tree Press, 1998
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.84 MCC.
Global marketing management / Peter G.P.Walters. by
Edition: 2nd ed.
Material type: Text Text
Publication details: Allyn and Bacon, c1993
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.84 TOY, ...
Consumer psychology in behavioural perspective. Gordon R. Foxall. by Series: Consumer research and policy series | Consumer research and policy series
Material type: Text Text
Publication details: Routledge, 1990
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8342 FOX.
Marketing and market research, by Max K. Adler. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Crosby Lockwood, 1967 (1970 printing)
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.83 ADL.
Marketing management. by
Edition: 12th ed. / Philip Kotler, Kevin Lane Keller.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006
Availability: Items available for loan: TUS: Midlands, Main Library (5)Location, call number: Athlone General Lending 658.8 KOT, ...
The hidden persuaders / Vance Packard. by Series: Penguin social sciences | Trinity House collection
Edition: [New ed.].
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Penguin, 1991
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 659.1 PAC.
British design 2004-2005 : branding and graphic design, packaging design, new media design, interior, retail and event design, product design.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Amsterdam : Enfield : BIS ; Airlift [distributor], c2004
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 741.60941 BRI.
Profitable direct marketing / Jim Kobs. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill., USA : NTC Business Books, c1992
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.84 KOB.
Cases in marketing management. Luiz Moutinho. by
Material type: Text Text
Publication details: Addison-Wesley, 1989
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8 MOU, ...
Industrial marketing : cases and concepts / E. Raymond Corey. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs. N.J. : Prentice Hall, c1991
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 COR.
Competitive positioning / Graham J. Hooley and John Saunders. by
Material type: Text Text
Publication details: Prentice Hall, 1993
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.802 HOO, ...
The one to one future : building business relationships one customer at a time / Don Peppers and Martha Rogers. by
Material type: Text Text
Publication details: London : Piatkus, c1993
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.812.
Strategic marketing problems : cases and comments / Roger A. Kerin and Robert A. Peterson. by
Edition: 6th ed.
Material type: Text Text; Format: print
Publication details: Boston : Allyn and Bacon, 1993
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 KER.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by Series: The McGraw-Hill/Irwin series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, [Mass.] ; London : Irwin McGraw-Hill, c2005
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8342 PET.
Brand leadership / David A. Aaker, Erich Joachimsthaler. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Free, 2002
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.827 AAK.
Marketing management and strategy / Peter Doyle. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Prentice Hall, 1998
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 DOY.
Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt. by Series: Advertising and consumer psychology
Material type: Text Text; Format: print available online remote; Literary form: Not fiction
Publisher: Mahwah, New Jersey : Lawrence Erlbaum 2004
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 659.108 WIL, ...
How brands become icons : the principles of cultural branding / Douglas B. Holt. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : London : Harvard Business School ; McGraw-Hill [distributor], 2004
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.827 HOL, ...
Customer relationship management : linking people, process, and technology / PricewaterhouseCoopers market and customer management practice. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York ; Chichester : Wiley, 2000
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.812 BRO.
Fantastic folders and exceptional envelopes : a designer's guide to custom carriers that open conversations and seal deals / Patricia Belyea and Jenny Sullivan. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Gloucester, Mass. : Hove : Rockport ; RotoVision [distributor], 2005
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 769.566 BEL.
Retail product management : buying and merchandising / Rosemary Varley. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Routledge, 2000
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.87 VAR.
Services marketing management : a strategic perspective. by
Edition: 2nd ed. / Hans Kasper, Piet van Helsdingen, Mark Gabbott.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Chichester : John Wiley, c2006
Availability: Items available for loan: TUS: Midlands, Main Library (5)Location, call number: Athlone General Lending 658.8 KAS, ... Not available: TUS: Midlands, Main Library: Checked out (1).
Marketing logistics / Martin Christopher and Helen Peck. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Butterworth-Heinemann, 2003
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 CHR.
International marketing strategy / Frank Bradley. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : FT/Prentice Hall, c2005
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.84 BRA, ...
Doing research projects in marketing, management and consumer research / Chris Hackley. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Routledge, 2003
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.0072 HAC.
The financial services marketing handbook : tactics and techniques that produce results / Evelyn Ehrlich and Duke Fanelli. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Princeton, NJ : Bloomberg Press, 2004
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 332.10688 EHR.
Marketing communications : engagements, strategies and practice / Chris Fill. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times Prentice Hall, 2005
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.802 FIL.
Wally Olins on brand. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Thames & Hudson, 2004
Other title:
  • Brand
Availability: Not available: TUS: Midlands, Main Library: In transit (1).
Best practice cases in branding : lessons from the world's strongest brands / Kevin Lane Keller. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : Pearson Education, c2003
Other title:
  • Lessons from the world\'s strongest brands
Availability: Not available: TUS: Midlands, Main Library: In transit (1).
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2003
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.827 KEL.
Festive : the art and design of promotional mailing / Scott Witham. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hove : RotoVision, 2002
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.812 WIT.
Introducing : designs for making a first impression. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Original language: Undetermined
Publication details: Berlin : Gestalten Verlag, c2005
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 745.4 KLA.
The new marketing : transforming the corporate future / Malcolm McDonald and Hugh Wilson. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Butterworth-Heinemann, 2002
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.84 MCD.
Tourism marketing and management handbook / editors, Stephen F. Witt, Luiz Moutinho. by
Edition: Student ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : Prentice Hall, 1995
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 338.4791 WIT.
The business marketing course : managing in complex networks / David Ford and Steve Ford. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York ; Chichester : Wiley, 2001
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.802 FOR.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : [Great Britain] Pearson/Prentice Hall, c2004
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 658.8 LOV, ...
Marketing research. by
Edition: 7th ed. / Carl McDaniel, Jr., Roger Gates.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hoboken, N.J. : Wiley, c2007
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone CD 658.83 MCD, ...
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