Principles of services marketing / Adrian Palmer.

By:

Palmer, Adrian

Material type: Text

TextPublication details: London : McGraw-Hill, c2005.Edition: 4th edDescription: xi, 575 p. : ill. ; 25 cmISBN:

9780077107949 (pbk.) :
0077107942 (pbk.) :

Subject(s):

DDC classification:

658.8 PAL

LOC classification:

HF5415.13 .P3242 2005

Summary: Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing.

Holdings ( 5 )
Title notes ( 4 )

Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.8 PAL (Browse shelf(Opens below))	1	Available	128403
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.8 PAL (Browse shelf(Opens below))	1	Available	128404
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.8 PAL (Browse shelf(Opens below))	1	Available	128405
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.8 PAL (Browse shelf(Opens below))	1	Available	128406
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.8 PAL (Browse shelf(Opens below))	1	Available	126735

Previous ed.: 2001.

Includes index.

Includes bibliographical references and indexes.

Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing.